@ Flying Scot - Interesting that you bring up the age issue. The study actually addresses that, saying that while CEOs are "dipping their toes" into social media, very few are "personally immersed." The study says this is a dangerous position, because they are making critical judgements on a disruptive technology without having firsthand experience, instead relying on Generation Y advisors. The study quotes one CEO saying, "For the first time in my career, I feel old." Interestingly, it does not give his age - he could be 35 for all we know!
Social networking is excellent for taking the pulse of a market or industry. What people like or dislike is a roadmap for new product development. In this sense, the research is right on. I still have questions about social media and actual commerce, but that doesn't seem to be the intent of this study.
Social networks are like the "Big Brother" with an enhanced sensory system because they have millions of pairs of eyes watching your every move !
Are we completely being charmed by those " abstract" things or power of technologies are overwhelming us. An adage says " if you cant kick it dont have it" but today opposite is the case - if you cant kick it, now become must have. Facebook a typical example both in investment and useage
The most impressive thing about the social networking ( though those social networking sites ), is the speed of information dissemination and the speed of the gathering of feedback on a particular action.
What would have taken months or sometimes years for those market research companies earlier is now possible to get within a matter of days.
Social Networking has also made people proactive in responding to the sensitive issues. That is a plus point as nobody now fears to express his/her opinion about an event.
I see social networking as a one more new tool, very effective and low in cost. It is good for many industries and looks good. But time will tell its fallouts in due course. I like it as new tool, but overemphasis and devoting majority of your time to it may be little futile excercise.
"The view that technology is primarily a driver of efficiency is outdated; CEOs now see technology as an enabler of collaboration and relationships -- those essential connections that fuel creativity and innovation."
It's good to know that CEO's are now aware of the impact of social networking and view the technology as an enabler of collaboration. I certainly agree. The power of this technology is awesome. More so, the efficiency of global connectivity, the impact and benefits of this technology is immense. It's a powerful tool indeed.
Social networking is the ultimate means for exercising freedom of expression. Any kind of information can be exchanged, commented on and shared by anyone. With the fast dissemination power of social media, nothing can remain hidden from public these days for long.
This can be a bliss for companies who are good at what they do and play fairly. However, it can spell diseaster for those who break the rules and act unethically. Social networks are like the "Big Brother" with an enhanced sensory system because they have millions of pairs of eyes watching your every move !
"In a world of increased transparency and instantly disseminated social media, organizations are often judged by their partners' actions, not just their own."
Apple and its main supplier Foxconn are very well aware of that now. Social media have indeed helped a lot in the dissemination of information on the working conditions in some of Foxconn's manufacturing plants in China. Social media is a weapon that activists, governments and companies are using today to their benefit.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.