I'm all over the map on social media's influence on buying. You hear all the time about a YouTube video showing a product exploding (possibly from misuse) giving the product a bad rep. I also don't tune in to social media for advertising (I get enough of that already). So where does this leave business users? Today, I'm back at square 1: social is social and business is business. Mixing the two is getting too confusing.
There's a study that only 1% of sales were influenced by social media. Most online marketing tried social media marketing for more market exposure. I think this would be an extended use for Link Marketing since social media is becoming an everyday tool for e-commerce sites.
@t.alex I don't know. I do keep my profile updated, and, as I said, I used to be more involved. But I didn't get any job offers out of it. I did happen to connect to a freelance job prospect on Facebook. That happened because someone posted a question asking for a title for a cookbook. My suggestion was the winner. Though all I was to get out of that was a copy of the book, as it turned out the cookbook needed some sections written and editing -- services I do offer.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.