Consumers interested in big-ticket electronics items go to a retailer to test-drive the products and then go online to buy them.
@Barbara, I totally agree with your observation. Consumers these days are very smart. They visit the electronic store to check the product and buy online because they have discount coupon available. So this re-design may not help Best Buy.
Even for popular products like Apple's, people will simply order online without pretty much visiting the store. In fact one can just go online to search for reviews before making any buying decision. 'when in doubt go online' :)
And a redesign isn't going to save it if shoppers continue to buy online.
@anandvy, that's true. I fall in this category of consumer who will visit the store to test the product and purchase the item online. It's simply cheaper to do your purchasing online. So will resign help Best Buy? It may have worked for Apple. Apple only deals with its own brand but in Best Buy's case I'm not sure how this will simplify things.
Now a days with most of the sales happenings online it is becoming more and more difficult for the shops selling electronic products. It's not same for clothes, even though online is picking up still the shops are the best place to purchase them.
Yes I also feel the same. When you get stuck re-designing the point whe you got stuck will help you to re-think the othe possibilities of what happens if this is not done o if something else jumps in.
Barbara, I totally agree with your point about showrooming at outlets and sales at online. Its really becoming a good concept since the doubts about credit card purchasing, after-sales service when online purchasing and realibility of websites, have disappeared. Nevertheless, there is a big part of the world where people arent benefiting from the ecommerce truly as there arent any e-suppliers (atleast reputable) that consumers can rely on. I think best buy, target, etc can all make a great market if they expand their operations to those countries. There shouldnt be any doubts regarding the potential in those markets.
I often seem to figure out when a review is paid and when it is neutral. I am sure many can do. However, a smart paid review can deceive the best of us. The best way is to read reviews at websites that deal in all products and to corroborate that, ask your friend who has used the product or if you are going for a buy that is significant in terms of cost to you, go to the outlet and take a hands-on review for that.
Absolutely! However, the trend still indicates more electronic purchases are made online. I couldn't agree more, electronic goods are better sold in the store. Of course expert advices on purchases are sometimes required. Do you think redesign will favour Best Buy? What's your thought?
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Archived Dialogues
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Euro-Crisis: What It Means for High-Tech Firms Join EBN Editor in Chief Bolaji Ojo and Contributing Editor Jennifer Baljko on Thursday, July 12, at 10:00 a.m. EDT for a Live Chat on high-tech and Europe's economic difficulties.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.
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