I think it is not wrong to say that "secrecy is often used as a tool" to provide just enough information to the customer to close a sale. Unless the customer can identify the missing links in the description of a product and is able to ask the right questions, he may end up paying for something that does not meet the needs. I have witnessed many cases where the seller managed to keep some of the critical information until the very last minute when I specifically asked the right questions. I actually use this knowledge to test whether the seller is being truthful enough to me as a customer by providing all the key information without me having to prompt him. I do this by anticipating the seller's admission of the fact that a product is unable to do something that I will require. If the seller does not disclose within the timeframe I have in mind, then he loses a sale.
I am not sure if secrecy is sexy but I know it can be very annoying at times for customers!
Hmm! You are right on that,I never saw it from that angle.
Some times It could be cheaper really buying your equipments in pieces just because the guy that may sell all to you in one piece will charge extra cost for helping you to have your equipment in one piece.
Yes, good example. You need to read the fine print to see that there is no cable included. It would be so easy for manufacturers to throw in one, because they are very low cost. However, I think this may be because the stores that sell the printers want to gain extra money from the huge mark-up they place on computer related cables. I never go to these stores to buy my cables. I either buy from another store that sells them for cheap, or get them online.
you are right on that, manufacturers make you feel those devices are not really necessary except you need them so they are not included in the first place but make available the extra device at some cost to make more money.
Manufacturers could also mislead consumers into buying a product based on certain abilities the device may have, then have the consumer find out later that they need to buy something extra to have that ability.
Could secrecy lead to misleading customers in some cases? Perhaps a customer may assume a device does a certain thing, but because all the information wasn't given to them, they find out it actually doesn't?
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.