@Wale: I would like to add an additional consideration; even crisis, usually, brings a tought period to live for both end users and vendors, we don't forget that, tipically, it brings also some motivations for doing better by savings. Focusing on tech sector, this attitude has a positive impact on innovations.
@Wale: I see; after all that process means "right technology to use, for right price"; personally, I think till a recent past vendors (or providers) have brought to the market good products (including Apple), but not the proper price. It doesn't matter the innovation.
But when talking about smartphones, there's not such a big difference as with computers, a PC could cost half the price of a device for basically the same features. In the smartphone war, Apple (through subsidies from AT&T and Verizon) have lowered the prices to very competitive prices.
We would get to a point where price could become the differentiator in OEM industry. This's currently happening in telecom service sector, UK a typical example - series of broadband offers are ongoing so as to attract and/or trick switch users to sides.
That's a very valid comment you made. Any firm failing to re-strategize and evolve with the present circumstance would find itself cut out off. Since the financial crisis began few years back people are now turning to low cost products.
Well, sooner or later, current negative trend on sales, could represent a key point for taking decision in promoting special price for end products also for them...I am confident they are going to adopt this approach.
Lily, Samsung's product diversity could also be a headache if the company expands it too fast or too wide. Finding the balance in terms of number of products and markets served isn't always easy but it could be extremely rewarding.
Not to mention, Samsung ranks the first in mobile phone.
@Lily, I totally agree with you that Samsung is lookng more competitive. Lets not forget Samsung's foundry sales. Samsung doubled its foundry sales in 2012 and took third place, behind Taiwan Semiconductor Manufacturing Co. Ltd. and Globalfoundries Inc.
So, in terms of the battle between Apple and Samsung, Samsung seems more competitive, for it is also a major manufacturer in other fields such as TV, camera, panel. Not to mention, Samsung ranks the first in mobile phone.
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