"As we were wrapping up our teardown, the folks at Munro and Associates, our hosts, took delivery of a 2012 Tata family van. Several years before, the engineers at Munro had analyzed a Tata truck for the Indian company and come away reporting that the vehicle shouldn't even be on the road, it was so poorly designed."
Brain, you may be right about poor design because of other reasons. Tata is a leading automobile company is India and they used to design the vehicles, which can suit to the poor roads, hilly areas etc. that may be good for Indian situation but may not be for good runway type smooth roads in US and EU.
How about the opportunity to succeed from or be rewarded for innovation? To innovate often requires that the organization go above and beyond their comfort level to achieve results. The opportunity to succeed, with the assurance that the organization won't unduly punish itself in the process.
Certainly, it takes investment to produce advances in technology, but I think that is only one of the necessary ingredients. It also requires a culture of innovation. Innovation needs to be encouraged, even required, from the organization.
Any ideas regarding other ingredients for innovation?
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