"Services such as ordering taxis, mobile payments, and location-based services will add value on top of the smartphone platform"
All those are neither from Samsung nor Apple but Google. Google's been an arrowhead in the space of innovation, so it would continue to be. While the likes of Samsung and Apple are focusing on hardware and device's features.
_HM, it's fair to question how how innovative Samsung is in terms of smart phones, perhaps, since the organization has more proved itself by tweaking products to lure customers. However, the company does do more than just smart phones: screen technology, TVs, batteries, and chip design. In these areas, i think the company shows more creativity.
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