Most of the organizations these days do not realize the importance of three P's. They should know that once there is a strong relationship between the employer and its employees within an enterprise then it will be easy for them to simultaneously achieve their desired goals and earn profit.
Great article and I am glad you posted the link to Smith & Associates recently published a step-wise case study. I will take a look at this to understand more about the topic as we do not really discuss this much in my present company.
@Art, you said: "Most business people would agree that successful CSM occurs when the goals of reduced costs and reduced carbon footprints are achieved simultaneously." Thanks for bringing this out: clearly, green initiatives and a focus on sustainability will only take hold when organizations are sure that there is true and achievable business value to be had.
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