@Jacob & @nimantha.d: Burger King Approach refers to Burger King's long running advertising campaign where Burger King offered to their customers the opportunity to have it 'your way.' The Burger King approach in the context of this article means a custom or specialized solution rather than a one size fits all.
I reckon one size never filts all so segmentization is required to maximize customter satisfaction and profit. Some people want cheap at any cost ...sorry), ohter will pay whatever it takes for personalization. If possible larger companies should try to serve all needs if possible.
"Ever since it pioneered the virtual-storefront revolution, Amazon.com has often been cited as the gold standard for fast and cost-effective product delivery. Though there is no doubt that the "Amazonification" of fulfillment has changed expectations of customers in all channels,'
You are right DAVID. Same day delivery at down to earth shipping charges ensures speedy delivery at a very nominal price. Such offerings from Amazon are a role model for all other online ecommerce sites and customers are looking for such commitments from other vendors too.
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