Date: Wednesday, September 12, 2012
Time: 11:00 a.m. PT/ 2:00 p.m. ET
Overview:
Counterfeit electronic components have a high failure rate and pose a serious threat to life and to national security. Because of the risk, government and industry organizations have spent a considerable amount of time and resources identifying and combatting this worldwide problem. Despite these efforts, counterfeit and substandard device activity continues to climb.

The industry needs to better understand what products counterfeiters are targeting, and the methods they are using to produce these substandard devices. Currently, approved counterfeit detection standards are all visual in nature. While these methods are extensive, they cannot guarantee the performance and long-term reliability of a product. Only product test programs from the original semiconductor manufacturer can determine authorized product conformity.

The bottom line is to mitigate counterfeit activity through a meticulous supply chain process that delivers complete component source and availability information. The webinar focuses on how this can be accomplished.

This Webinar will discuss the detection and prevention of counterfeiting including:

• Targets and methods of counterfeiting
• Current detection measures
• Anti-counterfeiting best practices

Who should attend?

• Component suppliers: distribution and sales management
• OEM procurement
• EMS procurement
• Buyers

Presenters:
George Karalias, Director of Marketing and Communications, Rochester Electronics
George Karalias is Director of Marketing and Communications for Rochester Electronics. He has worked with the company for over ten years and his experience in the high-tech and computer industries started in 1983 when he graduated from Boston College. Early in his career, George worked for some of the best advertising and marketing companies in New England. On the corporate side, George has directed the marketing and branding of several companies including Avid Technology, the pioneer in digital video editing. In 2006, before it was considered a serious problem, George helped Rochester launch an awareness campaign about the counterfeit issue in the semiconductor industry with a well-attended symposium and the creation of the SIA's Anti-Counterfeit Task Force.

Dan Deisz, Director of Design Engineering, Rochester Electronics
Dan Deisz has more than 25 years of experience in design engineering, technology marketing, and engineering management. Dan was at LSI Logic for 20 years where he supported several hundred ASIC designs through the signoff process, managed all the North American Design Centers, and ended his tenure in Technology Marketing. Dan currently manages the Design Group at Rochester Electronics and is based out of their Rockville, Maryland, office.

Steve Hirschfeld, Director of Quality, Rochester Electronics
Steve Hirschfeld has more than 25 years of experience in semiconductor manufacturing as a Test Engineer, Manufacturing Manager and Quality Manager. Steve has worked at Sertech Labs, Microsemi Corporation and has been at Rochester Electronics for the past 16 years in a variety of roles including subcontractor control manager, production control manager, microelectronics assembly manager and is currently the Director of Quality. Steve manages the Quality Department for Rochester Electronics out of the corporate office, headquartered in Newburyport, Massachusetts.

Andrew Olney, Director of Reliability and Product Analysis, Analog Devices
Andrew Olney is responsible for Reliability, Product Analysis, Calibration, and Electrostatic Discharge (ESD) at Analog Devices, Inc. Andrew is based in Wilmington, Massachusetts, and manages a worldwide staff of >200 people responsible for maximizing the quality, reliability, and robustness of ADI's full portfolio of products. He has worked for ADI since 1990 in the areas of quality, reliability, failure analysis, ESD protection, and new product development. Andrew has published numerous technical papers on integrated circuit reliability and ESD, and he holds several patents on ESD protection circuits. For the past decade, Andrew has been leading ADI's anti-counterfeiting initiatives, and he has testified as an expert witness in the areas of semiconductor manufacturing, authentication analysis, and failure mechanisms. Since 2006, he has represented ADI on the Semiconductor Industry Association (SIA) Anti-Counterfeiting Task Force, and he has chaired this task force since late 2011. Andrew received a BS degree from Lehigh University (1985) and an MS degree from Boston University (1990), both in Electrical Engineering.



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