Fortune 500 companies face a host of challenges with social media. If left unchecked, social media becomes detrimental to the organization's brands. Best-case scenario, the brand will suffer as customers come to view it as indifferent to their needs and simply stop buying its products. But in the worst-case scenario, the brand will become irreparably harmed, discrediting itself so badly that customers become advocates against the brand.
Click on the image below to learn the five most common challenges to good use of social media and how to solve them.