SAN CARLOS, Calif. — Alliance Memory, Inc., a worldwide provider of legacy memory ICs for the communications, computing, industrial, and consumer markets, today announced that William Chen has joined the company as its new sales representative in Taiwan. In his new position, Chen will be responsible for supporting Alliance Memory's distributors and promoting the company's SRAM and synchronous DRAM products in Taiwan and China, a territory that will expand to all of Southeast Asia.
Chen has worked in the semiconductor field since 1997, holding key positions in distributor and product line management. He comes to Alliance Memory from Linpo — an Alliance Memory distributor located in Taiwan — where he served as sales manager for worldwide distributors of the “GTM” brand and product manager for Alliance Memory, among other manufacturers. Previously, he has held sales management position at Cosmo Electronics Corp., E-Tech Electronics Ltd., and Unisonic Technologies Co. Ltd.
“We are very excited to welcome William to Alliance Memory. With 15 years of experience in the semiconductor industry in Taiwan, he brings a wealth of knowledge to his position. In addition, he has worked with us before on the distributor level, so he is quite familiar with the advantages that our cost-saving legacy components provide,” said Dan Gilbert, vice president of sales at Alliance Memory. “Add to this his extensive track record of success and ability to develop long-term relationships with clients, and we couldn't have asked for a better fit for Alliance.”
“I am thrilled to join the Alliance Memory team. As a supplier of pin-for-pin-compatible legacy parts, the company provides an invaluable resource to the industry, helping to avoid costly redesigns. This is a great opportunity for me, and I look forward to bringing the benefits of Alliance's solutions to our Taiwanese customers,” said Chen.
Chen holds an associate's degree from the English Department of Wenzao Ursuline College of Languages, and a bachelor's degree in French from Tamkang University. He speaks fluent French, English, Mandarin, Hakka, and Taiwanese, in addition to limited Cantonese, Korean, and Japanese.
Chen is based in Taiwan and reports to Gilbert.