AMD Makes a Big Splash at Comic-Con 2011

This year, {complink 103|Advanced Micro Devices Inc. (AMD)} made its presence known at Comic-Con. It was the sponsor for the annual Eisner Awards — the “Oscars” of the comics industry. More importantly, AMD had a large demo area for PC gaming at the Omni Hotel. In addition, across the street at a local pub, more demos were available.

AMD was drawing numerous attendees to these locations. An AMD marketing manager said to me that he was pleasantly surprised not only at the number of people visiting but also at how many were technically-savvy and interested in the platform details.

AMD was showing off a wide variety of systems. One impressive platform was a gaming desktop featuring the upcoming FX processor (Bulldozer series) with 8 cores on one chip manufactured on 32nm. It had an advanced ATI graphics card that is currently available and driving three panels as a single monitor for a panoramic effect. The most amazing part is that the box (excluding monitors) retails between $699 and $999. The FX processors will be available later this summer.

AMD also showed off the current family of Phenom II and Radeon GPUs for desktops. These continue to improve and offer impressive performance at competitive prices. Of particular note were the notebooks with the recent A-series of APUs. This is the Fusion family, which integrates the CPU and GPU functions. An ATI graphics card is included. AMD's technology allows the two graphics engines to work together, resulting in greatly improved performance.

In most other PCs, an external GPU will just disable the integrated GPU. This is also the first time that I have seen gaming notebooks at Comic-Con. There is now enough horsepower for notebooks to be serious gaming machines. Also on display was a tablet PC design based on the Brazos platform. This features the C-series and E-series APUs (codenamed Ontario). The interesting feature of this tablet PC is that it attaches to a keyboard docking station.

7 comments on “AMD Makes a Big Splash at Comic-Con 2011

  1. Nemos
    August 1, 2011

    “he most amazing part is that the box (excluding monitors) retails between $699 and $999”

    The most amazing thing that characterizes AMD is the combination of the low price with reliability for its systems. And it seems that AMD continues to invest in this way.The $699 per system it is an affordable price for most of the people in the developed world. 

  2. jbond
    August 2, 2011

    It is great news that they are selling these excellent units for under $1000. At $699, most gamers can afford three monitors to experience the panoramic views. The lower cost should also help sales in some of the lesser markets. I too am pleased to hear that there are finally some lap tops being produced that have the power needed for hard core gaming. This should definitely help AMD's bottom line.

  3. JADEN
    August 5, 2011

    AMD processor chips handle data very well, cheaper than competing Intel processors but not as fast enough to justify the price saving compare with Intel's chips, Intel chips perform more efficiently and faster than AMD.

  4. Clairvoyant
    August 5, 2011

    Intel may be ahead of AMD at this point with their processor technology, however who knows what the future may hold for AMD!

  5. t.alex
    August 6, 2011

    AMD's strong selling point was graphics and still is graphics. What can we expect from AMD next year?

  6. Clairvoyant
    August 7, 2011

    True, T.alex. It will be interesting to see what AMD comes out with next year. I think they will still continue to be strong with graphics.

  7. t.alex
    August 14, 2011

    Is there any hint that they wanna tackle the mobile market dominated by ARM as well?

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