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Apple Seen from Above, Inside

The game of guessing what’s going on inside the bowels of the high tech industry is endlessly fascinating, especially when it is about what’s happening inside 1 Infinite Loop.

I drive up Interstate-280 routinely, passing the construction site of Apple’s new headquarters, kitty corner from its current one. You can’t miss it. Cranes tower above the huge track of land, once the leafy home of a huge Hewlett-Packard complex, now plowed into a pile of rubble off to the side. A fitting image some might say.

From the highway you can see cement pillars reminiscent of Stonehenge that have been springing up over the past few months. They seem an apt reminder of the inscrutable and fascinating mystery that is Apple.

Unfortunately the traffic around the massive construction site often backs up traffic on north I-280 at the Wolfe Road exit. City planning types note the complex will be a car magnet in the Cupertino suburbs, far from any mass transit, which is generally sparse in the San Jose area anyway.

But I don’t need to wax lyrical describing what’s been called “the spaceship.” A 14-year-old told me recently there are YouTube videos of folks flying drones over the site taking videos.

Here’s what looks like the original one. Its crude with background noise of the drone’s propellers, but it garnered a whopping four million hits.

Here’s the most recent one, taken in December. It got a mere 53,000 hits, but shows a much more polished video editing job, replete with sound track and smoothly transitioning captions.

The look of the new headquarters reflects Apple itself. It’s hidden, almost insular, yet it intrigues and invites you in. The long corridor that burrows deep into the spaceship reminds me of the pathway Luke Skywalker of Star Wars flew deep into the Death Star.

Next page: Inside Apple’s roadmap

So much for the fascinating outside of Apple. Let’s bow to the amateur drone videographers and turn our attention to Apple’s roadmap.

Ming-Chi Kuo, an analyst at KGI Securities, recently released a report speculating Apple will eventually use it’s A-series SoCs in its Macintosh computers as well as its iPhones and iPads. Many others, including yours truly, have drawn the same extrapolated lines, but this is the first time I have heard of a full report from an analyst on the subject.

To read the rest of this article, visit EBN sister site EETimes.

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