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Apple Watch Scores 1 Million Preorders, Analysts Find

Apple began accepting preorders for its smartwatch on April 10, and the action was fast and furious. Most Apple Watch models quickly sold out for delivery on April 24, with many orders not shipping until June or July. Analysts believe nearly one million people placed orders for the highly-anticipated wearable.

The majority of buyers ordered the least expensive version of the Apple Watch.

Slice Intelligence estimates some 957,000 consumers in the United States alone ordered the Apple Watch on Friday. The Watch was also available to consumers in Australia, Canada, China, France, Germany, Hong Kong, Japan, and the UK. Slice analyzed e-receipt data from some 9,080 US transactions to divine its numbers.

Its data suggests the average buyer ordered 1.3 watches, spending about $504 per watch. That number comes from combining the average selling price of $383 for the Apple Watch Sport and $707 for the Apple Watch. Slice spotted some interesting trends in the purchasing data.

Three out of five consumers (62%) bought the less-expensive Sport Model, which costs $349 for the 38-mm case and $399 for the 42-mm case. Most buyers, about 71%, picked the 42-mm case over the 38-mm case. The Apple Watch mid-range model ($549/$599) grabbed most of the remaining 38% of early pre-orders. The Apple Watch costs more than the Watch Sport because it steps up the materials to stainless steel and sapphire. Slice said of the consumers who upgraded to the more expensive Apple Watch case, most stuck with the cheapest band option possible.

Looking at trend data from the different cases, 40% of Apple Watch buyers picked the space gray aluminum, 34% chose stainless steel, 23% chose silver aluminum, and just 3% opted for space black stainless steel.

To read the rest of this article, visit EBN sister site InformationWeek.


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