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Junko Yoshida
Latest Posts
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SiC Muscles Rohm into Auto Biz
Junko Yoshida  
8/25/2016   Post a comment
Missing Parts in Ford's Brave New Robo-Car World
Junko Yoshida  
8/24/2016   Post a comment
Ford CEO revealed its decision to go for fully automated, look-ma-no-hands cars from the get-go, and its lofty vision to play a role in the transformation of personal transportation.
Renesas Sets Sights on Intersil
Junko Yoshida  
8/23/2016   Post a comment
Will Next Tesla Speak Mandarin?
Junko Yoshida  
8/12/2016   Post a comment
Murata’s Playbook: Smartphones, Auto, Battery
Junko Yoshida  
8/10/2016   Post a comment
Q&A with Murata executive vice president
Robo-Car CTO Goes Footloose on Google
Junko Yoshida  
8/9/2016   Post a comment
CTO of Google Car Project quits. The first two obvious questions are: Why now, and why step down at all?
AI Drives Startup to Map Deep Learning Computer
Junko Yoshida  
7/25/2016   Post a comment
Wave's AI Chip natively supports Tensor, CNTK
Tesla Crashes BMW-Mobileye-Intel Event
Junko Yoshida  
7/4/2016   Post a comment
The three-way partnership event in Munich announcing the development of a standard platform for autonomous driving was somewhat somber and low energy.
'French Steve Jobs' & His Teacherless School
Junko Yoshida  
5/26/2016   (2) comments
The shortage of skilled software engineers is real globally. It took a French billionaire to develop a blueprint for the “school of the future.”
What Apple Gains by Sinking $1B into Didi
Junko Yoshida  
5/16/2016   (1) comment
Apple’s $1 billion investment in China’s leading ride-hailing service company Didi Chuxing is surprising but it makes one thing clear: “It tips Apple’s hand. Apple is developing driverless cars,” said an analyst.
Holding off the Hedge: One CEO's Story
Junko Yoshida  
5/9/2016   (3) comments
Although the Marvell and IDT’s circumstances at the time of Starboard’s attacks greatly differ, separating the two is the human factor. Ted Tewksbury, who was IDT’s CEO in 2012, played a crucial role by staying on at IDT.
Will Intel's Drone Chips Fly?
Junko Yoshida  
5/5/2016   Post a comment
Something about Intel’s drone efforts reminds me of Intel’s past stumbles in the mobile SoC market. Is Intel flying into the drone market from the wrong angle?
Intel to Exit Mobile SoC Business
Junko Yoshida  
5/2/2016   (1) comment
As it proceeds with a massive restructuring plan announced earlier this month, Intel will exit the smartphone and tablet mobile SoC business by ending its struggling Atom chip product line. Intel is likely to keep its modem team.
T.J. Rodgers Steps Down at Cypress
Junko Yoshida  
4/28/2016   (1) comment
Cypress Semiconductor Corp.’s CEO T.J. Rodgers will retire this week from the top position he held at the company he founded 34 years ago.
'Big Data' Angst Might Foster 'IoT Fatigue'
Junko Yoshida  
4/25/2016   Post a comment
Even before the market is up and running, we might be witnessing the onset of IoT fatigue, especially manifest in fear of 'Big Data'.
Quakes Hit Japan's IC & Auto Makers Hard
Junko Yoshida  
4/18/2016   Post a comment
Japanese electronics and automotive manufacturers are struggling to assess damages to their manufacturing facilities after a series of earthquakes--as high as 7.3 magnitude on the Richter scale--struck Kyushu, Japan’s southern island.
Sayonara, Japan Semiconductor Inc.
Junko Yoshida  
4/14/2016   (21) comments
The Japanese semiconductor industry’s downfall is undeniable. EE Times went back to Japan and explored what remains of Japanese chip vendors, how Japan Inc. has crumbled and if we grade recent restructuring programs, who comes out on top.
Foxconn, Sharp Make a Deal. What Next?
Junko Yoshida  
3/31/2016   Post a comment
The Sharp-Foxconn soap opera, playing out publicly since 2012, exposed an unusual level of raw emotion between the two companies.
Is Car-to-Car Talk Done Deal in US?
Junko Yoshida  
3/30/2016   Post a comment
By gaining the support of the city of Sunnyvale and partnering with Savari, Nissan, which has a Research Center in Sunnyvale, has effectively shifted its V2X test program into the real world. Who else are V2X ecosystem?
Autopilot: Flying vs. Driving
Junko Yoshida  
3/28/2016   Post a comment
Autonomous car developers disagree whether to design a driverless or driver-optional vehicle. This disparity illustrates the almost impossible tasks in making infallible autonomous cars and predicting human behavior in interactions with highly automated systems.
12 In-Car Devices to Watch Drivers
Junko Yoshida  
3/18/2016   (1) comment
Automakers know that drivers get tired, they get sleepy and, more often than not, their attention wanders. But technologies to monitor drivers have taken on a whole new meaning, as more automated features come into cars.
Drones' Challenge: Add 'Autonomy' in Flying
Junko Yoshida  
3/17/2016   (1) comment
Most consumer drones today are flying blind. Taking on the challenge of autonomous flying are DJI, the world’s leading drone maker in Shenzhen, China, and Movidius (San Mateo, Calif.), a designer of low-power computer vision SoCs.
Cisco Explains 5G Auto Potential
Junko Yoshida  
3/1/2016   (1) comment
If the Mobile World Congress this week is any indication, the discussion of 5G’s physical connectivity, while still important, has decidedly begun to shift to such topics as 5G network slicing and network virtualization.
Wearable Tech Goes à La Mode
Junko Yoshida  
2/16/2016   Post a comment
Please hold all eye rolling until after the slideshow...
What Does Auto Industry Want from 5G?
Junko Yoshida  
2/10/2016   Post a comment
Although the cellular industry is busy pitching a yet-to-be-defined fifth-generation (5G) cellular standard as all things to all people (and all industries) including cars, carmakers' actual readiness for 5G is entirely another story.
Where Are We With Inattentive Driving?
Junko Yoshida  
2/5/2016   Post a comment
Distracted driving -- especially through the growing use of smartphones in vehicles -- is killing people on the road. Where are the technologies designed to combat the problem of inattentive or intoxicated driving?
34 Automotive Startups to Watch
Junko Yoshida  
2/2/2016   Post a comment
The automotive sector has been going through something of a renaissance with automotive tech startups mushrooming at unprecedented speed. In collaboration with IHS Automotive’s analyst Egil Juliussen, we put together a list of 34 startups to watch.
Google's Deep Learning Comes to Movidius
Junko Yoshida  
2/1/2016   Post a comment
Google will buy Movidius vision processing chips and license the entire Movidius software development environment. Google's goal is to expand its machine intelligence technology beyond the data center, by bringing it to mobile devices.
Consumers Feel Perils of Connectivity
Junko Yoshida  
1/18/2016   Post a comment
Connectivity is the main thing in the Internet of Things . But what if software updates, unbeknownst to users, go haywire, leaving people -- especially seniors, the ill and babies – inside in the cold?
Mobileye, Nvidia (and Others) Spar over Cars
Junko Yoshida  
1/11/2016   Post a comment
The field of autonomous driving technologies revealed its substantial expansion at this year’s Consumer Electronics Show. Mobileye’s new mapping technology is potentially “most dangerous,” cautioned CEVA CEO, as it can lock in car makers using Mobileye’s EyeQ chip.
Faraday Future: Fact or Fantasy?
Junko Yoshida  
1/6/2016   (2) comments
Faraday Future, one of the most hyped tech companies before this year's Consumer Electronics Show, unveils its cool concept car and plans for factory in Nevada.
NXP Set to Demystify Smart Homes
Junko Yoshida  
1/5/2016   Post a comment
NXP is rolling out a “Lego-style” smart home development kit at the Consumer Electronic Show with a goal to “demystify smart homes for developers,” according to the company.
Thread’s Killer App?
Junko Yoshida  
12/21/2015   Post a comment
These Thread devices to be demonstrated at CES can’t actually send commands to each other, unless they speak the same language. So, which application layer will each of those Thread products be using?
Making Interstate Safe for Cap’n Crunch
Junko Yoshida  
12/15/2015   Post a comment
Startup Nauto plans to announce at CES 2016 a device based on cameras coupled with smart computer-vision algorithms to retrofit cars with driver-assistance technology that sets the stage for full autonomy.
Inside NXP Merger: Dos & Don'ts
Junko Yoshida  
12/10/2015   Post a comment
The first instinct for anyone working at chip companies about to go through mergers and acquisitions would be understandably to assume the worst: There goes your job. What should be your next step?
Scope, Not Scale, Drives Freescale/NXP Nuptials
Junko Yoshida  
12/8/2015   Post a comment
As NXP and Freescale completed a merger Monday, NXP CEO Rick Clemmer declined to answer a question about the number of layoffs likely to ensue. The CEO said he won’t yet know absolute numbers for a few months.
Saleable Wearables: A Surprising List
Junko Yoshida  
11/26/2015   Post a comment
The consumer electronics industry is feeling a little spooked by a drop of 4.36% in year-over-year demand — from October 2014-October 2015, according to Argus Insights — for a wearable market. Where has it gone wrong?
Why Japan Hasn't Led IoT
Junko Yoshida  
11/19/2015   Post a comment
During his keynote speech at the Embedded/IoT Technology conference, Ken Sakamura, creator of TRON, Japan’s home-grown RTOS, blasted Japanese embedded designers for their inability to lead the Internet of Things on the world stage.
Is Detroit Dead Meat?
Junko Yoshida  
11/16/2015   Post a comment
Calling Detroit’s auto industry ‘dead meat’ presumes that car OEMs lack the skills to develop software-centric cars. I don’t disagree. But any conclusion that requires an almost blind faith in Google and Apple makes me leery.
Thread Gets Real with Certification Rollout
Junko Yoshida  
11/11/2015   Post a comment
IoT isn’t exactly a market thing yet, due to the absence of a standardized platform both on the application and network protocol layers. But the industry may be coalescing around Thread, when it comes to network protocols.
VW Feigns 'Transparency' With New CO2 Problems
Junko Yoshida  
11/10/2015   Post a comment
Here are six reasons why VW’s new disclosure – on understated CO2 emissions -- is even more devastating to the company, markets, and consumers.
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