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Asian Electronics Giants Aim for Big Slice of PV Pie

WELLINGBOROUGH, UK – Asian electronics giants such as Samsung and LG continue to enter the growing PV market, transferring their expertise in other cost-driven fields and are aiming to capture a major share of the market and IMS Research predicts that Asia’s share of PV cell production will reach nearly 85% by the end of 2011. Although the market is currently rife with fears of a module oversupply, these large Taiwanese and Korean electronics suppliers, such as Samsung, LG, AUO and Taiwan Semiconductor have all recently announced impressive expansion plans for their solar business segments.

IMS Research predicts that following the rapid PV cell and module capacity increases in 2010 when demand boomed in major European markets, lower incentive rates and the slowing of installation growth, will lead to an oversupply of PV modules in 2011. In particular, small Tier 2 suppliers are predicted to be most affected, with larger Tier 1 suppliers still able to sell the majority of their products.

However, the long-term outlook remains positive and IMS Research forecasts that total industry demand will continue to grow at double-digit rates on average for the next 4 years. As a result, a continuous stream of hopeful new entrants exists, and IMS Research predicts that the most successful of these are likely to be these consumer electronics manufacturers joining the pack. AUO Optronics, a Taiwanese supplier most known for its flat-panel displays recently broke ground on a 1.4 GW cell production Joint Venture with SunPower; Whilst LCD TV giant, Samsung recently announced a joint-venture producing polysilicon with MEMC, further expanding its activities in the solar industry, and although not a consumer electronics company, Taiwan Semiconductor also plans to begin offering both thin film and crystalline modules before long following its investments and partnerships with Motech, Stion and Centrosolar.

“The expertise of these large Asian suppliers at large-scale production in similar fields and their willingness and ability to invest significant capital is likely to mean that they are able to quickly reach low-cost and high-volume production, and they certainly have the potential to be serious competition for today’s market leaders within a few years,” commented PV Research Analyst Sam Wilkinson. “Many suppliers are currently experiencing a lull in shipments, and it is likely that demand may remain weak until later in the year.” “The entrance of a number of large electronics suppliers which will offer competitively-priced PV components is likely to add some further obstacles for existing suppliers in an already volatile market,” added Wilkinson.

IMS Research estimates that nearly 80% of PV modules were produced in Asia in 2010 and predicts this figure will continue to rise in the future.

Ongoing detailed quarterly analysis of PV module, cell, wafer and polysilicon demand, supply, pricing, margins, costs and installations is available from:

IMS Research

3 comments on “Asian Electronics Giants Aim for Big Slice of PV Pie

  1. hwong
    February 25, 2011

    These companies should consider adding more research funding for energy storage devices. PV power output is variable, depending on cloud cover and the sun's position, utilities using this technology face a challenge to maintain stable delivery of power. Hence it is critical to produce storage solutions

  2. Nemos
    February 25, 2011

    PV and the power from the sun is the Future. So if we want our children to have future, it is imperative to move on with solutions provides clean energy like photo-voltaic do .

    Today the price for panel is hight enough to be the solution for our houses, so i think competition is the solution to this problem. So if the Giants “fight” for big slice of PV pie this will be good for the consumers.

  3. saranyatil
    March 12, 2011

    Exactly i agree with you, presntly with the world going towards go green its an wonderful oppurtunity to use solar source i.e. PV cells will play a major role leading to huge demand in the future.

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