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Demand Is the Alpha Dog, Not Supply

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electronics862
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Apple is at top of innovation
electronics862   10/31/2011 10:16:48 PM
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Thanks for the post Bolaji. Apple always came up with certain goals where they met with out mistake. There products Iphone, Ipad are still the hot cakes in the market. Eventhough they have competetion from Samsung, Blackberry,HP, Sony ericson they still top the smartphone and Ipad market. Nobody yet reached the quality of apple products.

Barbara Jorgensen
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Demand vs supply
Barbara Jorgensen   10/31/2011 10:54:51 AM
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It seems obvious once it is pointed out, but Apple's creation of its ecosystem--the iStore--for its products remains a brilliant move. Everyone is left to play catch-up. Now it is the apps for the iPhone. I'm not sure what the next demand-creator will be, but you can be srue Apple is already figuring it out.

JADEN
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Markets are made
JADEN   10/31/2011 9:42:22 AM
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Markets for new innovation products do not exist, they have to be created and defined, that's what Apple does. The company has to be creating the product and defining its market at the same time in the same process.  Apple has never been afraid of redefining its market, breaking through well-worn product convention, because it believes in creating and owning whole new markets, rather than competing in existing and crowded one.

Anne
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Apple's Theory
Anne   10/31/2011 9:16:30 AM
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The theory of Apple's operation is indeed theory of demand and supply.  Their brand personality is knowing what people needs, it's about simplicity and removal of complexity from people's lives, and also people driven product design.

Eldredge
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Re: How to create demand
Eldredge   10/31/2011 8:43:18 AM
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I would agree - marketing the product is as much the genious of Apple as the design of teh product itself.

Backorder
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Re: How to create demand
Backorder   10/31/2011 1:27:11 AM
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It's interesting how the Apple design paradigm has endured over a generation of products right from iPod to Ipod touch, iPhone and now iPad. Similar innovative paradigms with Motorola of the Razr legacy and RIM's blackberry have exhausted their draw and are in urgent need of a revival. 

Tvotapka
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Re: One more step?
Tvotapka   10/30/2011 10:42:06 PM
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You're right. Apple's strategy has been different from just about any other device manufacturer. They certainly don't "leave it up to the consumer" either. Yet, how many times have we seen an Apple release that seemed to fit a need almost before it was expressed? That's what's always impressed me about the company's history.

Clairvoyant
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Supply Network Guru
Re: How to create demand
Clairvoyant   10/30/2011 8:33:47 PM
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Backorder, I think it has a lot to do with the marketing strategies Apple uses and the reaction of consumers towards Apple products.

Backorder
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Supply Network Guru
Re: How to create demand
Backorder   10/30/2011 5:08:38 PM
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Agreed, TaimooZ. What I wonder though is why it suddently became cool to own an Apple device. It was indeed smart combination of new features but I fail to understand how it turned into something of an exclusive club, which everyone wanted to be part of. Similar was the blackberry fad too.

Himanshugupta
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Supply Network Guru
Re: How to create demand
Himanshugupta   10/30/2011 2:42:36 PM
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@TaimoorZ, i completely agree with your comments. Apple's products are as innovative as anyone else's (may be a bit different kind of innovative). But being cool associated with Apple products is a huge advantage. 

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