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MyFord Touch: Not Ready for Prime Time

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Hospice_Houngbo
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Supply Network Guru
Re: Not MyFord Touch
Hospice_Houngbo   11/25/2011 10:13:35 PM
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"Readers--glad I am not the only one to question the proliferation of electronics in vehicles."

Technology is supposed to make our lives easier, but as they say "too much of something can become a nuisance". Unfortunately, car manufacturers will not understand that, because they have to follow the technology race and make sure they are ahead their competitors. But they have to do it right to maintain their credibility.

Barbara Jorgensen
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Blogger
Not MyFord Touch
Barbara Jorgensen   11/14/2011 12:56:39 PM
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Readers--glad I am not the only one to question the proliferation of electronics in vehicles. In fact, most of the electronics have worked very well--ABS; air bags -- many of the safety features that are now SOP in most vehicles. Under the hood systems seems to work really well--it's the "cockpit" electronics that are the problem. I find GPS distracting (voice activation may cure that); cell phones a nightmare and I want nothing to do with touch screen dashboards. Lest I be considered an anti-technology heretic, the dials, knobs, buttons, LCD screens and everything else on the dashboard all work better thanks to good old electronics. A good point about people "clamoring" for more electronics--I don't know any of those people either ;-)

Tvotapka
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Stock Keeper
Re: Keep it simple
Tvotapka   11/13/2011 10:51:39 PM
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No argument from me on that! The last time I bought a new car was 2001 and only just started using the cruise control 2 years ago.

William K.
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Production Synthesizer
Ford Touch Controls Reliability
William K.   11/10/2011 4:48:54 PM
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I do keep hearing this noise that the automakers are under lots of pressure to put more technology into the vehicles. So who is putting on this pressure? I can assure them that it is not me. I really don't want touch-control anything in my car. Also, I don't want multiple level menues for any function that I might need to control while driving. In fact, I would really prefer to have quite a few less features in general. If the automakers are really interested.

So it would be quite interesting if somehow we could find out who these people are who are demanding all of these features.

The reality is that a car is not like a disposable piece of consumer-grade garbage, where it does not matter if it fails after a few weeks. Some of us do not get a new vehicle every few weeks, and product longevity is important to us. The marketing wonks should be made to understand that.

Nemos
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Supply Network Guru
Level 2 ?
Nemos   11/10/2011 3:56:22 AM
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I want to mention the following, in electronics we have three levels that its level applies different rules in production. For example, in military electronics applies the third level that means restrict rules in production comparing with the level 2 (consumer electronics like GPS navigator)So we have a problem because electronics used in car must fulfill the level 3 but consumer electronics level 2 that's why and the problem with the touch screen.

Ms. Daisy
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Supply Network Guru
Re: Keep it simple
Ms. Daisy   11/9/2011 11:58:25 AM
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@Flyingscot, I cannot agree more!

FLYINGSCOT
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Supply Network Guru
Keep it simple
FLYINGSCOT   11/9/2011 5:23:54 AM
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Personally I believe a car's user interface should be big, bold and simple so as not to distract the driver.  I agree many modern cars' interior controls are bamboozling and I do not like them.

mfbertozzi
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Supply Network Guru
Technology, quality and then?
mfbertozzi   11/9/2011 3:04:48 AM
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Good post from Ms Daisy allows to outline one point more; car makers' investments in gadgets to introduce is good, but where we are with regard to "green"? Even some steps forward have been done for producing prototypes of green care, we are still quite far in terms of final products to bring on the market. Cars based on solar energy or rechargeable battery don't still allow a sufficient autonomy as per people need. Why investments are in gadgets instead of trying to finalize definitely green?

Anna young
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Blogger
Re: technology and quality
Anna young   11/8/2011 10:18:35 PM
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Dave, you're correct in saying that Ford should be given the credibility in being a technology leader in the automobile industry. Ford did right by providing these gadgets in the name of innovation and competition. I just think, extra care is required when testing these devices to ensure customer satisfaction. In addition, I think safety, reliability and fuel consumptions are of great importance to its customers, hence more focus is highly required in these areas too if Ford wants to compete effectively and further attract customers.

Ms. Daisy
User Rank
Supply Network Guru
Re: technology and quality
Ms. Daisy   11/8/2011 8:50:18 PM
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I am a long time loyal Ford fan, having used Ford cars for many years. I am really dissapointed to hear about this rush to join the band wagon of touch screen electronics, and deviating from Ford reliabilty. I agree with all the people who believe the focus should be on safety and higher gas mileage per gallon.

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