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Startup Distributor Set to 'Score'

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Barbara Jorgensen
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Blogger
Before the big guys...
Barbara Jorgensen   4/18/2012 5:50:53 PM
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rohscompliant: do I sense a touch of cynicism here? :-) It's true that all the specialists have been swallowed up, but maybe the industry is ready for, well, the old model. I guess it depends on if there is enough business to sustain specialists and broadlines.

rohscompliant
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Production Synthesizer
Re: Before big players get in
rohscompliant   4/17/2012 1:37:24 PM
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.....Or offer SCORE a sweetheart deal and buy them out..........remember where u heard this 1st

Barbara Jorgensen
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Startup distributor
Barbara Jorgensen   4/17/2012 10:06:32 AM
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I've always been convinced of the value of a boutique distributor for suppliers. It is really difficult for a non-marquee line to stand out amongst 50 or 100 competitors on a line card. The consolidation of the distribution market has had that effect--even specialty distributors such as TTI are carrying a lot of lines. For customers, though--I wonder if, after getting the attention of a Score, you end up buying from a big broadline because a one-stop shop is just easier. I would hope not, but sometimes, the reality of the market prevails.

Ariella
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Supply Network Guru
Re: hopeful
Ariella   4/16/2012 6:14:47 PM
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@Flyingscot or like a boutique shoe store versus DWS warehouse. People are sometimes willing to pay for the value added in such places.

FLYINGSCOT
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Supply Network Guru
hopeful
FLYINGSCOT   4/16/2012 7:18:57 AM
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I reckon it is akin to shopping at a specialist deli versus a big supermarket chain.  If you value the service then it might be worth paying extra for. 

pocharle
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Supply Network Guru
Re: Specialized marketing
pocharle   4/15/2012 5:48:54 PM
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Exposure is the most important factor when getting started. If the right eyeballs can be on your product or service, things can become a hit very quickly!

t.alex
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Supply Network Guru
Re: Specialized marketing
t.alex   4/14/2012 1:29:45 PM
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Definitely for these niche distributor. If the parts are not easy to be swapped out, they would take very long time to get order from the customer as well. Maintaining trust and quality is equally important during the contract. 

WaqasAltaf
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Supply Network Guru
Before big players get in
WaqasAltaf   4/13/2012 11:51:31 PM
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I like Score's idea. The only way to secure distribution chain in the era of intense competition is to find the specialized industries where both, technical competencies are a barrier and distribution chain in certain geographics have room for new entrants.

However, to sustain the advantage, the customer segments need to be captured smartly and quickly before the market is explored by big players who have the ability to hire people and develop setups required for specialized products.

_hm
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Supply Network Guru
fear of takeover
_hm   4/13/2012 7:25:10 PM
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If this distributor becomes very successful, big distributor will take them over and again customer and chip manufacturer will face same problem of big distrubutor and poor or no servcie.

 

_hm
User Rank
Supply Network Guru
Specialized marketing
_hm   4/13/2012 7:15:57 PM
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Yes, I agree with this Barbra. This is also true for Space and Defence Electronics. You have many specilized marketing organization and they do wonderful job with high profit margin. It takes long time to develop customer base with this type of product. This is also good for small innovative organization as they get due importnace for their products.

 



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