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Paying for the Digital Life

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Matteo Bertozzi
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Re: "Erasers"
Matteo Bertozzi   10/12/2011 3:06:46 PM
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I agree Jay_Bond, it is the cost for surfing throught the web. Particular thing is erasers or other anonymous surfing platforms as Tor or AnchorFree, in reality, doesn't ensure an anonymous utilization, in fact algorithm mentioned in the article demonstrated the rebuild of individual digital fingerprint even for those cases.

Matteo Bertozzi
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Re: These Already Exist
Matteo Bertozzi   10/12/2011 3:00:11 PM
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DennisQ, it is a good perspective. I believe sometimes couldn't work fine especially in case your are sharing with other people a browser, instead of a browser installed in your personal device PC, smartphone or whatever. In that case several people don't want to leave inside a public and shared workstation, their password or surfing history. Another point is about fairness of distributed content. If someone decided to publish a content it is represent a decision up to him and maybe is not fair to access that content conditioned by fingerprint's size you are available to leave there.

Matteo Bertozzi
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Re: Marketing "Word"
Matteo Bertozzi   10/12/2011 2:50:39 PM
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Well Jacob, contents matter is very critical at current stage. We need to access "digitalized" contents using PC, Notebook, Smartphone and Mobile Access, indipendently. As everyone of us has experienced, way to present contents to us are still conditioned by electronic display that we are using, even contents' provider want to know exactly who we are, collecting info from our digital fingerprint. It could appear not fair and after all, I believe it is not fair.

Jay_Bond
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Supply Network Guru
Re: These Already Exist
Jay_Bond   10/11/2011 7:55:11 AM
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@DennisQ, I agree on your comment about people not really caring. For some people the "erasers" do exactly what they want. I also don't really care what sort of digital finger print I leave or how the ads are directed at me. If I was that concerned I wouldn't use the web and I'd pay cash for everything.

On the positive side, I guess I would rather have ads catered to me based on my preferences rather than viewing stuff I don't really care about.

 

Jacob
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Supply Network Guru
Re: These Already Exist
Jacob   10/11/2011 7:43:22 AM
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1 saves

“The controversy is opening a business opportunity for someone else”

Matteo, you are right. In real time for certain things, it doesn’t matter whether it’s in digital or analogue form. Companies are trying to create more digitalized things, to make them unique from the competitor and in turn as a business. I think most of the companies are marketing simply the word “Digital”, without offering any digital content. It’s a trend in certain period and now companies are trying to market the word “green”. Most of the end user or customers are not able to differentiate this differences.

DennisQ
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Supply Network Guru
These Already Exist
DennisQ   10/10/2011 1:54:07 PM
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There are already a variety of services and products which act as digital fingerprint erasers. These have existed for years. If you really, really want to avoid leaving a digital fingerprint, you can certainly do so.

So why do more people not utilize these services? Why is there not more demand for these "erasers"? I think it's because, in general, people don't mind leaving a digital fingerprint. It's not that important to them. I personally am not especially concerned about how advertisers cookie me in order to serve relevant advertising on sites I visit, etc.

By not leaving a digital fingerprint, you also give up something which is important to many people: convenience. By not having a history, saved passwords, cookies, etc., web browsing can be more time consuming and less customized. Many people (including myself) are willing to leave some fingerprints around if it means that we'll save time and/or be provided with more personalized content in the long-term.

And of course there are some things you can't really do if you're concerned with being anonymous: using Facebook with your real identity, for instance.

While I do agree that there are indeed some very valid online privacy concerns, I'm not certain that there's a whole lot of demand for these anonymizer services. Like I've said, they've existed for years, and I think in general are considered to not be worth the hassle.



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