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Why Your Company May Not Be 'Liked' on Facebook

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Damilare
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Re: Facebook likes
Damilare   11/30/2011 7:14:08 AM
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I do agree you. i mean whats the use of getting "Likes" When a considerable percentage of users who put up these likes dont even see it as a permission for the companies to market them.

Kunmi
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Re:
Kunmi   11/25/2011 8:46:34 PM
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Good question! It is a matter of two faces but Facebook is a powerful tool that can open varieties of business channels now and in the future because it inclined people socially. This is the main reason why one can not underestimate what facebook can become. I do not think that any biz/company may not be "liked" on facebook. It is a viral resource that is good for all companies.

Susan Fourtané
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Re:
Susan Fourtané   11/5/2011 7:02:14 AM
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Exactly. I am in total agreement with you. Thank you very much, Andy. 

-Susan

alawson
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Re:
alawson   11/4/2011 8:44:07 AM
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@TIOLUWA - Titles are mis-leading. I think that to say you know everything about something is short-sighted in a field that evolves as quickly as this one. My advice? Ignore the title and listen to the message. Read testimonials and talk to people who have done business with that person before. Form your own opinion about their expertise. Thanks for commenting.

alawson
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Re: Facebook likes
alawson   11/4/2011 8:41:12 AM
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@electronics862 - I believe that Facebook has a long term plan for businesses. Beyond advertising and Biz pages, there is the part that businesses and products play in our everyday lives. Ignoring this would be frowned upon by customers and businesses alike. Thanks for the comment.

alawson
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Re:
alawson   11/4/2011 8:30:49 AM
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@Ms. Daisy - Those closest to the term 'expert' that I have met exemplify these terms: product, leadership, management, and professionalism. See Chris Brogan, Jason Falls, Jay Baer, Brian Solis, etc... Google their names and you will find tons of material. They are, more than anything, educators in their field.  They don't teach you just how to gain followers, but instead how to use Social to extend your reach and engage your customers and prospects in the ways that many have come to prefer.

alawson
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Re:
alawson   11/4/2011 8:26:51 AM
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@Susan - On Social Media being THE one new tool for Marketing: I hear this a lot. The key here is education--teaching those with this mindset that Social is a tool in your toolbox, not a toolbox itself. This is why I encourage groups not to have a separate plan/budget for Social that is outside their normal Marketing plan. It should be interwoven into your overall Marketing mix. Thanks again for the comments.

Susan Fourtané
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Re:
Susan Fourtané   11/2/2011 4:28:38 AM
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" I hope the "experts" will re-think terms like product, leadership, management, and professionalism."

Exactly, Ms. Daisy!

A good exercise is to think what company comes to your mind that follows that kind of thinking. Or what kind kind of company would be truly and honestly "Liked" on Facebook, without all the social media "experts" push. 

-Susan  

 

electronics862
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Re: Facebook likes
electronics862   10/31/2011 10:04:19 PM
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Thanks for the post Andy. Facebook is coming with business stragecies which will help companies to get the feedback from customers. These changes made to facebook will help to gain more users.

Ms. Daisy
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Supply Network Guru
Re:
Ms. Daisy   10/31/2011 1:37:14 PM
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Susan, absolutely not! Sales and business success cannot be determined by volume alone, especially volume in a social context. One of the childhood messages I got was that "business and pleasure are not compartible", unless you are the one being paid to entertain. I hope the "experts" will re-think terms like product, leadership, management, and professionalism.

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