When Vacillation Kills Great Tech Marketing

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stochastic excursion
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Stock Keeper
stochastic excursion   10/3/2012 12:19:42 AM

Time is currency in marketing, and this can be a dilemma for projects that lack the requisite organization and planning.  Last-minute changes in design can add unnecessary worries to a marketing campaign, and executives can be led to postpone the effort.

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Supply Network Guru
prabhakar_deosthali   10/2/2012 2:50:10 AM

All very true! and sadly so!

Many of the corporate bosses think that without a series of day long meetings involving the them, the company will just stop functioning.

In my professional career with a company , I have seen the Chairman of the company getting involved in every meeting every day - from concept R & D, Engineering, purchase , sales , finance to HR right from 9 in the morning to 9 in the night.  and all those involved in each meeting spending hours everyday in preparing for the meetings and making minutes of the meetings and having meetings with their subordinates.

The business schools of today need to De-emphasize these too many meetings syndrome to the MBAs.


Meetings should not be in cozy  conference rooms but on the work floors -standing. This will automatically make them brief and action oriented.

If the responsibility of calling a meeting is pushed down the person needing a discussion, opinion of others rather the the current top down approach then 90% of the meetings will become needless.

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