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Share Your Supply Chain KnowledgeWriting in established technology media is one of the most cost-effective ways for supply chain companies to create awareness and credibility. The really good news is that you don't have to be a giant distributor to get stories published. What's essential is developing a brand-agnostic story that truly informs target readers about what's new or important in the electronics supply sector. That's not difficult, but it's not simple, either. The author needs to have something valuable to say to technology pros. This is not about promoting your company, and it's not a task to hand off to a PR agency or assistant. That's your name on the article. You need to own it. Never, ever copy a word from another article without carefully attributing it and linking to the original. And never quote more than is necessary. Think like your customers do. What are their design or manufacturing interests? Can you speak authoritatively on a particular point that would interest them? You're teaching with a purpose. A good takeoff point is thinking about how to do something more productively. The electronic engineering and manufacturing community is constantly searching for ways to improve skills, as well as knowledge of new tools and techniques. The value of working with established media outlets is simple. The story gains far more audience credibility than it would if you published it on your own, like just another whitepaper. Plus, more people tend to read those publications than would likely read your website. One-trick pony How can you share your knowledge without becoming promotional? Act like the expert you are. In some cases, you might be able to use the information elsewhere (whitepapers or presentations). But check with the publication about its rules. Submitting the same story to two competing publications is a certain way of ending your relationship with one or both editors. After the article is published, you can link your site to the published article and promote it via email newsletters and/or social media channels. Promoting your article after publication is often a huge missed opportunity. What story ideas do you have that members of the electronics supply chain community would enjoy reading? |
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More Blogs from Savvy Tech Marketing
Mapping out a smart marketing strategy is critical for organizations trying to successfully negotiate the twists and turns of corporate branding, public relations and other activities.
To succeed, a brand needs to demonstrate customer value, not merely claim it.
Without management support, public relations effors are nothing but hot air.
It's reasonable to want to measure the effectiveness of the marketing communications efforts at your high tech company. However, actually doing it may be easier said than done.
Confusion abounds in high-tech organization about what public relations really is. Let's shed some light on that topic by exploring what PR isn't.
EBN Newswire
EBN Dialogue / LIVE CHAT
![]() EBN Dialogue enables you to participate in live chats with notable leaders and luminaries. Open to the entire EBN community of electronics supply chain experts, these conversations see ideas shared, comments made, and questions asked and answered in real time. Listed below are upcoming and archived chats. Stay tuned and join in!
Archived Dialogues
![]() Live Chat 01/15: CPOs Re-Shape Their Business Roles
Increasingly chief procurement officers (CPOs) are re-shaping their organizational role to focus on creating results far beyond cost controls. A new IBM survey explores how. ![]() Live Chat 11/12: Examining the Cyberthreat to Supply Chains
The number of cyberattacks is on the rise and hackers are targeting the supply chain. Drew Smith, founder and CEO of InfoArmor, will be on hand to discuss the reality of today's threat landscape and what to do about it. |
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