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Future Growth Facing the Consumer Electronics Industry

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Jacob
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Re: future growth
Jacob   9/5/2014 1:41:42 AM
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"No. I didn't mean that. You are saying they are non-technical people. I just say the 85% just prefer to buy their electronics in a store instead of online. Being technical, or not has nothing to do with this. It's just a matter of shopping preference and shopping experience. "

Susan, thanks for the clarification. This 85% statistic is global trend or specific to certain regions.

Susan Fourtané
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Re: future growth
Susan Fourtané   9/4/2014 5:59:32 AM
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Jacob, 

No. I didn't mean that. You are saying they are non-technical people. I just say the 85% just prefer to buy their electronics in a store instead of online. Being technical, or not has nothing to do with this. It's just a matter of shopping preference and shopping experience. 

I talk about this: 

In today's mobile world, smartphones have the highest near-term purchase intent in 2014 in the mobile connected device category, with 27 percent of consumers' preference, according to a Consumers Electronics Association (CEA) tracking studyconducted in May 2014. The CEA researches and explores what the future holds for the consumer tech industry. The second place in near-term purchase intent goes to TVs with 20 percent of consumers, followed by laptops with 18 percent, and tablets with 16 percent. The smartwatch industry will triple by 2015, and fitness and tracking devices are estimated to grow by 60 percent.

According to the CEA, 85 percent of the purchases are conducted in-store. This reveals a preference for testing, touching, and playing with the device before buying. 

-Susan

Jacob
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Re: future growth
Jacob   9/4/2014 4:24:42 AM
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"Most of the non technical peoples are worried and scared to use their accounts online because of hacking and fraudulent activities. They prefer to swipe the card on POS terminals while delivery or COD."

Well, that brings us to the initial point of discussion about why still today 85 percent of electronics purchases are in-store rather than online. :D You just got now the perfect answer."

Susan, so mean that 85% peoples are coming to this category (non technical peoples)?

Susan Fourtané
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Re: future growth
Susan Fourtané   9/3/2014 6:58:00 AM
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Jacob, 

"Most of the non technical peoples are worried and scared to use their accounts online because of hacking and fraudulent activities. They prefer to swipe the card on POS terminals while delivery or COD."

Well, that brings us to the initial point of discussion about why still today 85 percent of electronics purchases are in-store rather than online. :D You just got now the perfect answer.

Now, about the other 15 percent, most likely comes from places where online shopping is safe, fast, reliable, and it let's you shop from anything between pizza to a broadband connection (I ordered a mobile broadband connection online yesterday).

So, I purchase everything online if there is the online option, but I do understand that some people prefer to take the time to travel to the store in question, talk to a human being, touch the product before making a decision, and walk out from the story with a physical bag with the new product having chosen a method of payment in which they trust.

But, as you said, things will change. 

 

-Susan    

Jacob
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Re: future growth
Jacob   9/3/2014 4:32:13 AM
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"What I am asking is why you said online payment is a problem. How do you expect to pay when you purchase a product online? Could you explain why you say it is a problem? "

Susan, COD (Cash on Delivery). Most of the non technical peoples are worried and scared to use their accounts online because of hacking and fraudulent activities. They prefer to swipe the card on POS terminals while delivery or COD.

Susan Fourtané
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Re: future growth
Susan Fourtané   9/2/2014 1:27:36 AM
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Jacob, 

What I am asking is why you said online payment is a problem. How do you expect to pay when you purchase a product online? Could you explain why you say it is a problem? 

-Susan

Jacob
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Supply Network Guru
Re: future growth
Jacob   9/2/2014 1:00:20 AM
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"What about online payment? "

Susan, it's a part of platform provider obligations.

Susan Fourtané
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Re: future growth
Susan Fourtané   9/1/2014 5:18:28 AM
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Jacob,

What about online payment? 

-Susan

Jacob
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Re: future growth
Jacob   9/1/2014 4:17:41 AM
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"Another problem with most of the e-commerce sites is managing supply chain and mode of payment. Large number of e-commerce sites now a day are not profitable and are mainly in fight to gain as much market shares as possible. "

Himanshu, most of the ecommerce sites work just like as a platform provider on commission basis. They may not have a common ware house or shipping facility. They maintain only the online site and payment system. So individual companies can list their products for selling and once the order is placed; they use to courier directly from their own facility.

Jacob
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Supply Network Guru
Re: future growth
Jacob   9/1/2014 4:13:03 AM
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"True. After sales customer service may be one big reason. Major eCommerce sites are safe, but maybe local payment systems you mean?"

Susan, about online payment system

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