Mouser Ramps Up in China

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Stock Keeper
Re: Mouser Ramps Up in China
JADEN   8/15/2011 4:55:28 PM

Mouser has a good business model of customer focused with strategies to strenghten their market presence in China.  Every opportunity to them is to create their business awareness, their strategies will yield great returns.

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Supply Network Guru
Strategies to clone
mfbertozzi   8/3/2011 4:23:22 PM

Good article Amy, I am thinking about a couple of main topics and I would like to share them inside the community; (the first one) multi-currency payment plays as good decision for Mouser and micro-electronics market, do other sectors adopt that strategy with the hope to receive similar benefits? (the second one) Mouser provides free Fedex under certain conditions, take in account how big is China, does that shipment policy create a new win-win strategy?

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Supply Network Guru
Jay_Bond   8/3/2011 7:04:54 AM

It sounds like Mouser is going after China very aggressively. Based on China’s current and expected growth, Mouser should do rather well if they cover all the areas they mentioned. It is also a great idea to allow customers to pay for things in Chinese currency. I'm sure they lost a significant amount of sales due to the lack of checkout options. 

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Supply Network Guru
Re: Customer service
Jacob   8/3/2011 6:14:45 AM
1 saves

Amy, anything goes online can increase the volume of sales. Majority are looking for convenience, I mean trading from the desktop can boost their urge for trading. If the website is descriptive about the components and its merits along with video, snapshot and dimensions it can easily catch hold the attention of users.

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Supply Network Guru
Customer service
Eldredge   8/2/2011 9:40:07 PM

It sounds like Mouser has a customer service focus as their strategy for business growth in China. I think it is a winning approach.

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