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Why Inbound Marketing Is a Better Supply Chain Strategy Than Outbound

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More Blogs from Frank Cavallaro
The increasing popularity of social messaging platforms means your business needs to consider how to incorporate them into marketing strategy.
Automation can benefit sales and marketing for supply chain and logistics industries, driving efficiencies and increasing leads.
A company blog hosted on a website offers supply chain companies a long-lasting social media resource to attract customers on the B2B buying journey.
Social media benefits the supply chain by offering platforms for enhanced communication and customer engagement, education, and social monitoring to gain market intelligence.
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EBN Dialogue / LIVE CHAT
EBN Dialogue enables you to participate in live chats with notable leaders and luminaries. Open to the entire EBN community of electronics supply chain experts, these conversations see ideas shared, comments made, and questions asked and answered in real time. Listed below are upcoming and archived chats. Stay tuned and join in!
Archived Dialogues
Live Chat 01/15: CPOs Re-Shape Their Business Roles
Increasingly chief procurement officers (CPOs) are re-shaping their organizational role to focus on creating results far beyond cost controls. A new IBM survey explores how.
Live Chat 11/12: Examining the Cyberthreat to Supply Chains
The number of cyberattacks is on the rise and hackers are targeting the supply chain. Drew Smith, founder and CEO of InfoArmor, will be on hand to discuss the reality of today's threat landscape and what to do about it.