|

Build a Grandma-Friendly Pitch for Your Electronics Product Launch

View comments: newest first | oldest first | threaded
jbond
User Rank
Supply Network Guru
Re: re
jbond   4/29/2014 10:16:17 AM
NO RATINGS

@ Rich. That was good. Made me start my day off with a good laugh.

jbond
User Rank
Supply Network Guru
Re: re
jbond   4/28/2014 10:08:26 AM
NO RATINGS

I do like the idea of kids instead of grandma. Unfortunately there are so many people that we have to "dumb things down for". Honestly it gets frustrating that things can't be said without dumbing them down or in depth explanation on something that should be fairly simple.

prabhakar_deosthali
User Rank
Supply Network Guru
re
prabhakar_deosthali   4/28/2014 2:49:23 AM
NO RATINGS

I would suggest kids instead of grandma, to give a better feedback on your new idea. Kids are more uptodate and receptive to new ideas and they also very well understand the modern technogy tools , the smart phones, the tablets and what not. So shall we say Keep it kids simple?

Hospice_Houngbo
User Rank
Supply Network Guru
Re: Grandma Friendly Pitch
Hospice_Houngbo   4/27/2014 11:14:26 PM
NO RATINGS

If gradma can understand the concept or idea, most users probably will. "Keep it simple and stupid" and you will easily get the message across.

Mark Shapiro
User Rank
Blogger
Re: Grandma Friendly Pitch
Mark Shapiro   4/26/2014 2:20:24 PM
NO RATINGS

That is a good idea. I am open to helping out new businesses get off the ground from a media relations perspective. In the past 20 years, I have helped many small tech businesses get started. Most got bought or acquired. Of course, a few failed. 

_hm
User Rank
Supply Network Guru
Re: Grandma Friendly Pitch
_hm   4/26/2014 6:38:44 AM
NO RATINGS

Most grandma will say - you and your idea are empty headed! Go back and redo it much better. Will you?

 

jbond
User Rank
Supply Network Guru
Grandma Friendly Pitch
jbond   4/25/2014 9:10:13 AM
NO RATINGS
1 saves

Wonderful article. Have you considered working with small businesses or a small business development program?



More Blogs from Mark Shapiro
You want your newest technology or product to get plenty of attention? These common mistakes will alienate the editors and reports you want to woo.
In the past, meetings happened in meeting rooms, and sometimes on a phone call. Now, there's a new venue of choice: video. Video Skype, Google Hangouts, and others provide a great tool to create video interviews... when used strategically.
High-tech organizations should use face-to-face get togethers as an opportunity to build the brand.
Whitepapers have the potential to be a win-win-win scenario. Potential customers get a good education, media outlets get something to publish, and the high-tech author gets some good exposure.
Want to get the word out about your electronics products? Make sure it's easy for the press to work with your organization.
Twitter Feed
EBN Online Twitter Feed
EBN Dialogue / LIVE CHAT
EBN Dialogue enables you to participate in live chats with notable leaders and luminaries. Open to the entire EBN community of electronics supply chain experts, these conversations see ideas shared, comments made, and questions asked and answered in real time. Listed below are upcoming and archived chats. Stay tuned and join in!
Archived Dialogues
Live Chat 01/15: CPOs Re-Shape Their Business Roles
Increasingly chief procurement officers (CPOs) are re-shaping their organizational role to focus on creating results far beyond cost controls. A new IBM survey explores how.
Live Chat 11/12: Examining the Cyberthreat to Supply Chains
The number of cyberattacks is on the rise and hackers are targeting the supply chain. Drew Smith, founder and CEO of InfoArmor, will be on hand to discuss the reality of today's threat landscape and what to do about it.