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The Not-So-Secret Way to Get a High-Tech Whitepaper Home Run

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HaileyMcK
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Re: electronics?
HaileyMcK   5/30/2014 5:23:15 PM
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@Mark, great points. I do think that in the technology area and white papers the key is making it as agnostic as possible. Readers get annoyed if they feel like there's an underlying agenda. It's a fine line. Organizations need to trust that publishing a smart and well thought out white paper will give them a better corporate reputation even without the hard sell.

Mark Shapiro
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Re: Profit matters
Mark Shapiro   5/18/2014 10:24:35 AM
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A white paper does not need to disclose the secrets of the technology - it does not need to go deeply into the socalled "secret sauce" of a company's technologies and products.

It does need to give an overview of what the technology is, how it works, why it is superior to competing technologies and maybe how design engineers can integrate this technology solution into their products. 

Mark Shapiro
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Re: electronics?
Mark Shapiro   5/18/2014 10:19:43 AM
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That is a complicated question.

Many tech publications have a natural affinity to what is new, cool and unique. White papers addressing trendy and cutting edge technologies will have a better chance of getting traction in a noisy fact filled environment.

However. a well written white paper, that offers value and insight to a publication's readers, will be picked up and leveraged - even if the underlying technology has been around for years. Engineers and technologies usually base their designs and new products on existing technologies. 

_hm
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Supply Network Guru
Profit matters
_hm   5/18/2014 9:05:56 AM
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This may be good for publicity in general. But it will not be good to earn more profit. I do not agree in that to disclose all solutions to general public. One needs niche marketing and make much more money before making it so popular that people start duplicating it.

By not disclosing details, one get longer lead like early to market.

HaileyMcK
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Blogger
electronics?
HaileyMcK   5/16/2014 8:28:38 PM
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@Mark, do you think high-tech electronics organizations have an edge in that they have things to talk about that are technical and new? Or is there so much buzz it's hard to be heard above the crowd?

Eldredge
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Supply Network Guru
Goals and metrics
Eldredge   5/16/2014 6:20:59 PM
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1 saves

Mark,   Thanks - great subject matter, and good summary of the goals for a white paper, as well as metrics to measure it's success.





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