The connected car provides a great example of an evolving ecosystem, requiring cross-industry and competitor cooperation. By 2025, all new cars will be connected, as we move fully into the Internet of Things (IoT), our research predicts.
Consumers want a connected car that works seamlessly with their devices. The technology will not come from car companies, whose in-house resources cannot keep up with the pace or depth of technology necessary.
For instance, Daimler's Mercedes-Benz connected car includes API connections to Nest thermostats in drivers' homes. The car notifies the thermostat when the driver will arrive, and the thermostat adjusts the in-home temperature to desired settings so the home temperature is perfect with the owner arrives. Car manufacturers and a connected home utility-focused device have not previously been part of the same ecosystem, but now these same technologies and capabilities offer differentiation. If we extrapolate, baths could be run, ovens started, and security checks completed. The potential is endless.
Even if car manufacturers wanted to own the technology in their cars, this move may be unwise. Technology changes too quickly, while the combined average age of light vehicles in the United States is more than 11 years, according to Accenture Technology Vision. Instead, original equipment manufacturers (OEMs) will probably act as the bundled services broker for technology updated at its source and funneled through their ecosystems.
Below is a slideshow of some recent infographics that offer different perspectives on the burgeoning connected car market. Take a look by clicking on the first image to start the show. Then let us know where you think the most exciting potential lies in the comments section below.
Michael Heald and Ron Ref, who coauthored this article, are managing directors in Accenture Strategy, Communications, Media & Technology.