Every December, industry pundits peer into their crystal balls and predict the megatrends that will shape the future of just about everything, including the $12 trillion manufacturing industry. While there may be a wide variety of opinions, there probably would be consensus that transformative digital technologies are poised to forever change how products are designed, made and delivered to customers around the world.
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While it’s too soon to forecast just which breakthrough technologies and process improvements will yield the biggest impact in 2019, there’s strong probability that the following five drivers will play critical roles:
Increasingly, consumers are seeking retail experiences tailored to meet individual shopping preferences, which is why retailers are investing in technologies that facilitate more personalized interactions. Online retailers have long used algorithms to remember what shoppers bought previously while offering similar products and relevant content to spur additional purchases.
For brick-and-mortar stores, personalization is more challenging, but thanks to technologies like additive manufacturing, both online and physical stores can deliver highly tailored shopping experiences. With FitStation powered by HP, for instance, Superfeet is creating one-of-a-kind kinetic profiles to produce custom, 3D-printed insoles at select retailers. Meanwhile, Wiiv is gaining momentum with custom-fit, 3D-printed insoles and sandals, which can be ordered using a smartphone app that creates digital maps of customers’ feet.
The quickening pace of automation is transforming every industry segment while enabling businesses to create new and sustainable business models. In the grocery sector, autonomous robots now roam store aisles safely alongside shoppers, scanning thousands of items for mismarked, misplaced or missing inventory. Robots also are keeping stores safer by constantly being on the lookout for spills or potential hazards.
Automated delivery strategies, such as “click-and-collect” capabilities, further enhance shopping experiences by enabling customers to place orders online and then pick up purchases at designated locations. According to the Dimensional Research study, 46% of the retailers surveyed are introducing self-checkouts to create quicker, smoother experiences for consumers.
Smart packaging strategies also are making it easier and faster for consumers to order and replenish household staples, such as coffee, diapers and paper goods. Amazon’s Dash Replenishment Service (DRS) is leading this effort by linking smart containers enabled with DRS capabilities to Amazon for automatic ordering of physical goods when product usage reaches a certain level. The development of DRS-enabled smart packaging will prove instrumental in elevating customer convenience, brand loyalty and share of wallet for CPG companies.
While it may seem as though connectivity is ubiquitous, there still are plentiful opportunities to improve communications and mobility, especially in the healthcare industry, which has lagged other sectors. While progress is being made, hurdles exist in meeting this segment’s demand to produce proven outcomes, overcome complications getting both doctors and patients to adopt new devices and clear complex regulatory hurdles.
Despite these barriers, the pace of connected healthcare is improving by leveraging IoT technology to enable remote management, collect and report data or send usage alerts. Survey participants saw the greatest potential in on-body solutions that would let patients monitor their own health. Other large opportunities identified were machine-to-machine communication and environmental monitoring.
Connectivity also is essential to autonomous vehicles as they depend upon fully integrated infrastructures and advancements of other technologies, such as Vehicle-to-Vehicle (V2V) communications. A bit farther out on the horizon is vehicle-to-everything (V2X) technology, which will make it possible for autonomous cars to communicate with smart traffic signals and even conduct transactions at a gas pump.
The vending industry also is getting a much-needed connectivity boost, thanks to wireless communications and Artificial Intelligence capabilities that enable real-time inventory management and remote machine maintenance. Fully-integrated intelligent vending platforms can simplify the smart-upgrade process while improving customer experiences and creating greater value for vending machine owners and operators, as well as product distributors and property owners.