MADISON, Wis. — Thanks to the Jeep hack that led to Chrysler’s recall of 1.4 million vehicles last year, car OEMs today see automotive cybersecurity as a real-world problem that could ravage their bottom line.

This change in perception, compared with just a year ago, is seismic.

Their subsequent cry for help has fueled a mad dash among a slew of startups such as Argus Cyber Security, Karamba Security and VisualThreats, all of them pitching automotive cybersecurity technology solutions.

Incumbents in the computer world and embedded operating system companies — including Symantec, VMware, WindRiver, Green Hills — have joined the stampede.

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