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Black Friday: Will It Achieve National Holiday Status?

Nearly half (48%) of Americans already get the Friday after Thanksgiving off as a bonus paid holiday. Online shopping site, eBates, though, wants the day to take its place on the calendar as an official national holiday. Electronics retailers may agree.

Over the years we’ve seen than Americans start their shopping early, using their computer, mobile phone or tablet to get the best deals while spending time with family,” said Kevin H. Johnson, CEO of Ebates.

The numbers suggest that, as a tradition, it already has legs. Consider this:

  • 30% of the year’s retail sales happen between Black Friday and Christmas
  • One in three American adults goes shopping on Black Friday
  • 72.8% of the weekend’s in-store shoppers shop on Black Friday<
  • 73.1% of the weekend’s online shoppers shop on Black Friday
  • Each shopper spends, on average, nearly $300
  • 233 million shoppers spent $50.9 billion on a single Black Friday last year

For electronics retailers, the best news of all is that technology gifts rank high on the list of teens and adults alike.

Top “technology” items on adults’ wish lists

Percent of adults who said this

Top “technology” items on teens’ wish lists

Percent of teens who said this

A gaming console

28%

The new iPhone

34%

New iPhone

22%

A gaming console

31%

Digital camera

22%

Digital camera

19%

The appeal of the day varies depending on the shoppers. Many find it fun, while others want to save big on the items they want to gift during the holidays. Others simply embrace it as a family tradition./p>

Ebates has created an infographic exploring the importance of Black Friday, and the shopping trends it reveals. The company's Holiday 2016 Survey polled 1,035 adults and 500 teens in the United States. It uncovered some interesting statistics:

  • 93% of American shoppers are skeptical about holiday shopping.
  • More than half (55% of women, 46% of men) are worried about staying within their budgets.
  • A similar number (52% of women, 51% of men) are concerned that the items they want will not be in stock on the big day.

Would you like it to become a national holiday? Let us know in the comments section below.

— Hailey Lynne McKeefry, Editor in Chief, EBN Circle me on Google+ Follow me on Twitter Visit my LinkedIn page Friend me on Facebook

3 comments on “Black Friday: Will It Achieve National Holiday Status?

  1. Pablo Valerio
    November 26, 2016

    I was really surprised when, after four years of being back in Barcelona, Black Friday sales started to become a trend two years ago. Yesterday every retailer is doing it.

    I knew that Black Friday was already popular in the UK, since American e-retailers such as Amazon are very pouplar there. The arrival of Amazon in other European countries –already big in Spain– has launched Black Friday to new levels.

    It's like Hallowen, we never had it until maybe 10 years ago, now it is a norm.

     

    But we still don't have Thanksgiving!

  2. Benjamin
    November 28, 2016

    I am glad that you shared this helpful information with us.

  3. Kolina
    December 16, 2016

    Black friday is just like virus. Got no in common with promotion, just to sell more 

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