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Bosch CEO: Hanging on to Lead

LAKE WALES, Fla. — Bosch Sensortec's chief executive officer (CEO) and general manager, Stefan Finkbeiner, let the cat out of the bag on a few upcoming trends in the number one supplier of micro-electro-mechanical systems at the recent MEMS Executive Congress (Scotsdale, Arizona).

“We already have smart sensor hubs, but now plan to integrated different sensors into them plus put more intelligence in the package,” said Finkbeiner.

Finkbeiner revealed that Bosch Sensortec — the division of Bosch that makes consumer-grade MEM — will be integrating complete 9-axis inertial sensor complements along with more powerful ARM-based micro controller, while aiming for the same power envelope of the hub alone. Bosch Sensortec is also the owner of the last-MEMS-oscillator-maker-standing, so conceivably could make its new fully integrated MEMS consumer solutions self timing.

Tritely called the 'feel good' MEMS for automotive engine control units (ECUs) result in a more comfortable cabin experience for drivers and passengers, according to Bosch.
(Source: Bosch)

Tritely called the “feel good” MEMS for automotive engine control units (ECUs) result in a more comfortable cabin experience for drivers and passengers, according to Bosch.
(Source: Bosch)

Their plan is also aiming to add its environmental sensors, which include volatile-organic-compounds (VOCs more generally called “pollution”) barometric pressure, humidity and temperature all in a 2.5 millimeter package. Already i-Blades has a smartphone case that includes Bosch's environmental that is popular in regions (China) where are quality is poor (and variable). The i-Blades also won the highly competitive MEMS & Sensors Technology Showcase allowing it to gain entrance into the MEMS Hall of Fame.

To read the rest of this article, visit EBN sister site EE Times.

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