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Digi-Key Debuts Innovative Mobile App for Freescale

THIEF RIVER FALLS, Minn. — Global electronic components distributor Digi-Key Corporation, the industry leader in electronic component selection, availability and delivery, has collaborated with Freescale® Semiconductor, a global leader in embedded processing solutions, to create the electronic component industry’s first distributor/supplier collaborative mobile application. In response to the ever-increasing adoption of mobile devices, Digi-Key designed this new app to enhance the user experience for Freescale customers by giving them access to all relevant product information and online ordering resources in an easy-to-use mobile format.

A recent report by Forrester research entitled “Online and Mobile are Transforming B2B Commerce” makes the strongest case possible for B2B e-commerce. The study reveals that 52 percent of B2B customers are using smartphones and/or tablets to buy products and 62 percent are using tablets to do their research before buying. According to Forrester, both procurement and design engineers are accessing ecommerce websites via a variety of mediums, anticipating responsive design and expanded mobile device functionality.

http://www.digikey.com/en-US/news/press-releases/2014/apr/digi-key-debuts-innovative-mobile-app-for-freescale

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