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Digi-Key Partners With Lighting Developer

THIEF RIVER FALLS, Minn. — Electronic components distributor Digi-Key Corporation, recognized by design engineers as having the industry's broadest selection of electronic components available for immediate shipment, today announced its partnership with Embedded Developer's new SSL resource Lighting Developer, LLC—the recently launched website dedicated to lighting solutions and design.

Lighting Developer is designed to help SSL engineers find LEDs, optics, drivers, and tools in a fast and efficient way. Digi-Key will be the anchor sponsor complemented by additional sponsorship from SSL suppliers on Digi-Key's line card.

The new site is equipped with parametric search engines, which are modeled on Embedded Developer's signature, device-compare capabilities and are coupled in a design chain so that an engineer can find complete lighting solutions in a timely manner. Searches can begin with a reference design; and subsequent search engines for LEDs, optics, drivers, and tools in the design chain are linked to each other, a Bill of Materials, and finally to the Digi-Key shopping cart for fulfillment. Engineers can also save project files and research in a “Projects” folder on the site for reference and fast recall.

“The SSL industry is growing at an astounding rate, and it is more than just LEDs that are involved in this growth. Our research shows that for every $1 spent in LEDs, $5 will be spent in components,” said Glenn ImObersteg, CEO of Embedded Developer, LLC. “It's never been done before, but we believe it's time to give engineers the ability to find and compare all the components in a design chain on one site. What Digi-Key and Lighting Developer have accomplished will expand the purchasing options for SSL engineers, while shaving critical time off their research into LED and component options and availability.”

“The three main goals of Lighting Developer are to give experienced SSL designers a time saving research tool; to give engineers that are new to SSL design the resources they need to get started; and to allow everyone to see who's got what in a very dynamic application space,” said Embedded Developer's Chief Operating Officer, Bob Smith, who is also the architect of Lighting Developer.

“In the engineering world, designs are composed based around a “big-picture” idea, not just with LED consideration in mind,” said Mark Zack, VP of semiconductor product at Digi-Key Corporation. “As a current partner of Embedded Developer and as a new partner of Lighting Developer, we strive to offer the engineer the widest variety of options as our customers find, compare, and purchase the industry's highest-quality SSL components.”

Lighting Developer can be accessed by visiting

Digi-Key Corporation focuses on providing customers with superior service, which includes product selection and availability, on-time delivery, and responsiveness. Using leading-edge processes and state-of-the-art technologies, Digi-Key serves a global customer base from its 600,000 square foot facility in Thief River Falls, Minnesota, USA. Embedded Developer, LLC is jointly owned and operated by Hearst Electronic Group and Convergence Promotions.

{complink 12799|Digi-Key Corp.}

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