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Digi-Key Welcomes Partner EE Life

THIEF RIVER FALLS, Minn. — Electronic components distributor Digi-Key Corporation, recognized by design engineers as having the industry's broadest selection of electronic components available for immediate shipment, today announced the addition of UBM Electronics', EE Life as a valued community partner for Digi-Key's TechXchangeSM online engineering community.

EE Life is the first social networking community where the global engineering community can come together to gather and share information. It explores the question of what it means to be an engineer by digging into professional and social aspects of the engineering sub-culture through content created and inspired by engineers including a mix of blogs, video, photo galleries, contests, and editorial/user generated content.

“With this partnership, TechXchange connects with a community that encompasses the interests of the engineering-minded,” said Tony Harris, chief marketing officer (CMO) of Digi-Key Corporation. “EE Life is an essential part of EE Times and the electrical engineering online community as a whole.”

Digi-Key's TechXchange is a user-to-user forum where design engineers or hobbyists are able to discuss technology, products, designs and more, while participating in discussions, asking questions of the community or of subject matter experts. TechXchange is organized by four specific technology-based groups: the Lighting, Microcontroller, Power, Sensors, and Wireless communities. There is also a general community for queries which do not fit the four previously mentioned technologies.

As the leading integrated Internet-based distributor, information about and inventory of millions of products is accessible to customers around the globe, with all products shipped from Digi-Key's single, North American location. The company's integrated business model provides product and support information online to help put engineers and procurement professionals in control as they solve tough product development challenges.

The company's online offerings and resources include: an interactive online catalog; PTM Online…On Demand® product training modules; TechZoneSM Magazines; Another Geek Moment videos; Digi-Key toolbar; PurchasingPro for electronics buyers; TechXchange; a Mobile and Social Center; and a Reference Design Library.

{complink 12799|Digi-Key Corp.}

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