Atlanta, GA – ECIA's Executive Conference's second day keynote provides executives with a tested methodology for a deep understanding of what customers want. Dr. Lynn Philips is a pioneer in the 'day in the life' methodology and teaches his audiences how to 'become' their targeted customer community thereby gaining an imaginative understanding of their unmet needs, transcending what the customers themselves could imagine on their own.
Dr. Philips brings an impressive academic profile to his work as founder and principal of his firm, Reinventures: faculty stints at Stanford Graduate School of Business, Harvard, Northwestern, Rice and UC Berkeley graduate schools of business. But it is his work as co-creator and co-developer of many of the now essential customer-focus and value-delivery frameworks, concepts, tools and disciplines that are employed by hundreds of leading companies in aerospace and defense, financial services, high technology, media, telecommunications, transportation and logistics — basically every posible industry — that so convincingly validates what he has to say to this audience.
“Dr. Philips' techniques to imaginatively 'become' the customer take executives to a different level of market research,” commented Debbie Conyers, ECIA vice president of member engagement. “His clients from every industry are able to hone their competitive edge, reinvent their businesses, capitalize on global opportunities, and drive sustained growth. I'm confident our conference attendees will take home multiple tools to immediately use in their own companies to be more successful.”
The rest of the program can be found on ECIANow.org.
The Lowes has indicated it is now sold out. Other hotels with space available are nearby.
ECIA would like to enthusiastically thank all the 2017 ECIA Executive Sponsors.