OXFORD, U.K. — Electrocomponents PLC (http://www.electrocomponents.com/) (LSE:ECM), the world's largest high service distributor of electronics and maintenance products, today announces the appointment of Keith Reville to the new position of General Manager of eCommerce. Keith is appointed to the Executive Committee of Electrocomponents and assumes overall responsibility for driving forward the Group's eCommerce strategy and continuing to enrich the online experience for customers of RS Components ( http://www.rs-components.com/index.html) and Allied Electronics (http://www.alliedelec.com/) around the world.
Keith joins the Group from Orange UK Ltd where he held the position of Director of Online Sales, responsible for the company's online mobile store and telesales operations, which generated over GBP600m in revenues. His previous roles include Director of eBusiness at Hilton International Ltd and Head of Dotcom Sales at Thomas Cook UK. eCommerce is at the heart of Electrocomponents's growth strategy. It was the first company in the sector to have a transactional eCommerce capability in 1998 and today the group's 49 websites receive a total of 5.5 million visits from over 2.5 million users each month.
Commenting on the new appointment, Ian Mason, Group Chief Executive said: “Our online business is expanding rapidly, and now represents 47% of our revenues. Keith's strong track record in growing eCommerce revenues makes him the ideal person to lead our online business as we continue to invest in its growth.” He continued: “Electrocomponents has a target of deriving 70% of its total revenues from eCommerce and Keith's appointment reflects our desire to achieve that target sooner rather than later.”
Commenting on his appointment, Keith Reville said: “I am excited about joining Electrocomponents at this time. They have an unparalleled reputation built on the highest levels of customer service combined with the most attractive product range in the market. Their eCommerce strategy has already yielded magnificent results and I look forward to accelerating its momentum.”