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Electronics Decision Makers Leverage Online Sources

UBM's Global Distributor Customer Evaluation Study took an in-depth look at how designers, corporate management, and supply chain executives use online sources to gather information on products and suppliers.

The study, which was released to a select audience at the recent EDS tradeshow in Las Vegas, demonstrates that online resources remain a key method for gathering information and choosing sources.

The survey polled engineering, supply chain/procurement, and corporate professionals about a variety of topics, from what sources they choose to how the prefer to gather information. The study polled more than 2,700 electronics industry professionals and delved into product areas such as semiconductors, connectors/interconnects, passives, electromechanical devices, and power.

A full copy of the study is available for download from TechOnline, a sister site (registration required). Earlier this week, we delved into the survey results around the distributor preferences of those surveyed. Now, we share some of the results about information aggregators and product search. Click the image below to begin the slideshow.

— Hailey Lynne McKeefry, Editor in Chief, EBN Circle me on Google+ Follow me on Twitter Visit my LinkedIn page Friend me on Facebook

9 comments on “Electronics Decision Makers Leverage Online Sources

  1. Daniel
    May 22, 2014

    Hailey, how much such statistics through surveys are reliable. First of all surveys are conducting through a small sample of customers, which won't represent the real pulse of market. Second how many of them are giving honest opinions.

  2. SunitaT
    May 25, 2014

    Choosing batches of equipment for small to medium large projects can be time consuming as well as runs the risk of having technical difficulties. However engineers like to gather knowledge of what they are using through the Internet, and this not only opens up other resource possibilities, it also shows it the equipment is good or not from the reviews of the products.

  3. _hm
    May 25, 2014

    The best source is magazines – EDN, Electronic Design and other. Once upon a time, I also use to get printed version of EETimes.

  4. ahdand
    May 26, 2014

    _hm: Well those are very good magazines. I only had read one or two and gained lot of knowledge out of it.

  5. Anand
    May 26, 2014

    @jacob: choosing small samples from a huge population is what analysts do, and they record their statistics, varying over different fields, based on the observations made over such a small sample. More or less these samples prove to be correct.

  6. Hailey Lynne McKeefry
    May 26, 2014

    @Jacob, the research analytis put a 95 percent confidence rate in the research… and those surveyed were surveyed in a blind way. Why would they be unwilling to share their opinion? The distributors I spoke to value this customer feedback as a great way of understanding how the industry percieves them.

  7. Hailey Lynne McKeefry
    May 26, 2014

    @tiarapur, these designers are also working outside of business hours and are looking for information late at night or in the weekends. ONline resources are invaluable in these situations. I think there's also a time savings–they can look at designs and see if they are useful to their particular project and then move on quickly if its not a good fit.

  8. Daniel
    June 3, 2014

    “choosing small samples from a huge population is what analysts do, and they record their statistics, varying over different fields, based on the observations made over such a small sample. More or less these samples prove to be correct.”

    Anand, that's a wrong information. Samples have to be collected across different set of peoples because their opinion varies from sector to sector and segments to segments.

  9. Daniel
    June 3, 2014

    “the research analytis put a 95 percent confidence rate in the research… and those surveyed were surveyed in a blind way. Why would they be unwilling to share their opinion? The distributors I spoke to value this customer feedback as a great way of understanding how the industry percieves them.”

    Hailey, customer feedbacks are reliable because that's a genuine response.

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