The Electronics Representatives Association (ERA) announced that the Genie Group has joined ERA as its latest global distributor member.

Genie Group has served distributors and suppliers as a buying group, master distributor and fulfillment center since 1984. Areas of focus include electronic components, wire and cable, security products, thermal imaging products, electrical and MRO supplies. Genie sells only to distributors, creating a partnership rather than competition. Distributor benefits include access to authorized product lines, blind drop-ships, low minimums, rebate options and a pallet program.

“ERA brings a special value to our business and to the industry through both educational opportunities and networking events. Educational offerings such as the ERA Conference, provide for and promote professional growth. We feel networking events will enhance and expand our relationships within the industry,” said Genie Group Vice President Holly Myers.

ERA CEO Walter E. Tobin added, “With 35 years in business, the Genie Group is an integral part of the electronics industry who prides itself in providing high-quality customer service with a knowledgeable and experienced staff. ERA is excited to welcome the Genie Group as its latest distributor member.”