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Expect Innovations With Glasses-Free 3D

The next big thing in smartphone and tablet innovation seems to be pointing at the screen display. Glasses-free 3D displays are coming into play.

We can expect to see holographics, maybe by the end of this year, in the first Amazon smartphone.

More than a year ago, rumors started to circulate that Amazon was developing its first smartphone, among other devices. More recently, the Wall Street Journal reported that Amazon was working on two smartphones. The Journal reports one of those two smartphones will be Amazon's first high-end Kindle smartphone featuring a glasses-free 3D screen.

Amazon's high-end Kindle smartphone will use retina-tracking technology. Imagine the images on your smartphone appearing three-dimensionally and speaking to you, like George Lucas envisioned in Star Wars.

Technology in fiction many times is based on existing scientific research in a variety of fields. Soon we could see holographic images coming from our smartphones.

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Navigation through content using your eyes is already possible with Samsung's recently launched Galaxy S4. However, the eye-tracking technology used in the Galaxy S4 is limited, not being able to project holograms. What can we expect from Amazon's smartphone? Let's have a look at this video:

{youtubenew|/embed/0ZmNdHHCP84|315|560}

Market evolution
Have you wondered why Amazon would want to enter the smartphone market? I doubt that Amazon is really expecting to compete with Apple, Samsung, and Nokia, the three leaders in smartphones at the moment. Apple and Samsung together have 61 percent of the American market alone.

Last year, at the Amazon Kindle launch, Amazon CEO Jeff Bezos said they want to make money when people use their devices, not when they buy them. This would explain the Kindle's low price, and may be one of the reasons Amazon is working on smartphones.

Another reason is big-data. Amazon could easily collect new big-data through maps, app downloads, and phone calls. Later, that data could help Amazon offer customers more shopping recommendations. They could also use services like mobile payments when shopping on the Amazon Store. A 3D-display smartphone is a good hook to get consumers excited, and willing to give it a try.

The question remains, though, if we will see an Amazon 3D display smartphone coming out in the next months. We shall see. Meanwhile, I am sure, whatever the outcome from Amazon will be, this 3D display is poking the nerves of other large phonemakers.

56 comments on “Expect Innovations With Glasses-Free 3D

  1. Eldredge
    May 24, 2013

    That looks really cool! I will be curious to see one when they are available.

  2. Tom Murphy
    May 24, 2013

    3-D Screens? Really? Do I need that? Frankly, I'd just rather have a screen I can read in daylight, which I rarely can do now.  Just why would anyone need a 3-D screen, halograms, or other silly gimics that drive up price and complexity while offering no basic advantages to the user.

  3. _hm
    May 24, 2013

    @Susan: Will it also have dual stereoscopic camera to create 3D content form this Kindle device?

    It will interesting to have real 3D content for this device. We need to see the quality of display with 3D content and most important power consumption.

     

  4. Houngbo_Hospice
    May 24, 2013

    @Tom,

    I agree!

    I wonder what a 3-D screen will add to my user experience if it is only to view the same content we are already accustomed to with 2-D screen. 

  5. elctrnx_lyf
    May 25, 2013

    This could be a revolution in the smart phones. It could be a fancy feature initially but how big this technology can be used will be known once devices come out and many software applications will be made use this feature.

  6. Houngbo_Hospice
    May 25, 2013

    @elctrnx_lyf

    “This could be a revolution in the smart phones.”

    I can't wait to see that. But I don't think that a 3D content on tiny smartphone screens will be a technological breakthrough. 

  7. Adeniji Kayode
    May 25, 2013

    The truth of the matter is that this is a discovery made by someone or some people, sooner or later it will find its place or application in our daily lives or tasks.

  8. Adeniji Kayode
    May 25, 2013

    The truth of the matter is that this is a discovery made by someone or some people, sooner or later it will find its place or application in our daily lives or tasks.

  9. Wale Bakare
    May 25, 2013

    Google is having and enjoying its time, now Amazon – leading quantum computing innovation to 3D on smartphone. It would be interesting to see anyway. 

  10. Wale Bakare
    May 25, 2013

    @HH, what do you actually expect in this type of innovation? Although, challenge of getting it to markets might not impact on its breakthrough but simplicity. 

  11. Susan Fourtané
    May 26, 2013

    Eldredge, 

    If Amazon goes well with the plan you may see one pretty soon this year. 

    -Susan

  12. Susan Fourtané
    May 26, 2013

    Tom, 

    Maybe you don't need a 3D display, but I am pretty sure many will find it fascinating. As it always happens, developers and apps will take care of the whole thing to maximaze the experience. Marketing will do the rest. 

    A good display to read in the daylight? Hmm Now I am wondering what is the best display to do that. Although I rarely do it. I haven't thought about that too much. 🙁 

    -Susan 

  13. Susan Fourtané
    May 26, 2013

    _hm, 

    There is not too detail yet from Amazon. We have to wait. I imagine power consumption and quality of display have been considered. Everything that is coming out as innovation lately has to do with the display mainly. 

    -Susan 

  14. Susan Fourtané
    May 26, 2013

    HH, 

    Holograms are not going to cavtivate everyone, of course. Most likely you will stick to the phone that is useful to you and gives you a good user experience according to your needs and preferences. 

    -Susan 

  15. Susan Fourtané
    May 26, 2013

    elctrnx_lyf, 

    It is certainly a new advancement in what a smartphone will be able to do, and a base for some other developments to come. How it will be used will be possible to say only after the first smartphone comes out. 

    -Susan

  16. Susan Fourtané
    May 26, 2013

    HH, 

    Don't forget that the tiny screens are becoming bigger. 

    -Susan

  17. Susan Fourtané
    May 26, 2013

    Adeniji, 

    “sooner or later it will find its place or application in our daily lives or tasks.”

    Yes, I agree. Once the technology is applied it's only a question of time until it starts being part of our daily life. 

    -Susan

  18. Susan Fourtané
    May 26, 2013

    Wale, 

    Why do you see it challenging to get into the market? 

    -Susan

  19. ITempire
    May 26, 2013

    Sorry in advance for being off the topic. I would love to see the glasses-free 3D technology being introduced into cinemas. Irrespective of whether Amazon's smartphone gets success in the market or not, it surely must have caused a concerned to existing smartphone giants for not being the pioneers of this technology esp Samsung that also has vast experience in 3D tv market.

  20. ITempire
    May 26, 2013

    With large electronics' manufacturers eyes on improving smartphone technology, no doubt glasses-free 3D will be one of the many developments to follow.

  21. _hm
    May 26, 2013

    @Susan: This may be exciting idea and news. Does Amazon have technical wherewithal to define and achieve this? They may be first but I doubt the nice balanced product.

  22. ITempire
    May 26, 2013

    There are many websites that have 3D content available on them but many don't. Even if 3D glasses come into market and users buy them, there will be hardly any useful content available immediately in 3D form to make use of.

  23. Lavender
    May 26, 2013

    @ Hospice Houngbo, 

    I agree with you. In today, it seems all devices move toward the same path, such as connecting internet, higher resolution; if there is no really revolutionary discovery, I really show little expectation to the 3-D screen, just as the wearable devices

  24. Susan Fourtané
    May 26, 2013

    Waqas, 

    I don't think you are off-topic. Glasses-free 3D movies will be available at some point, as soon as the technology becomes more common and perfected. 

    I am sure all this caused a great concern to the existing smartphone giants. From this point on things are going to become even more interesting in smartphones.  

    -Susan

  25. Susan Fourtané
    May 26, 2013

    _hm, 

    You are not far from the truth. As I wrote, Amazon's interest is not to make money with phone's sales but with what people can do later with the phone. Just as it did with the tablet.

    The Kindle is far from being a high-quality tablet, and I don't expect any Amazon phone to be of the quality we can see in some other smartphones. If your Kindle stops working, the replace it for free. Such is the quality of it. Amazon is also pointed at big data when planning how it will benefit from the smartphone in the market. 

    -Susan

  26. ITempire
    May 26, 2013

    @ Susan

    “I am sure all this caused a great concern to the exiting smartphone giants. From this point on things are going to become even more interesting in smartphones.”

    Yes. As long as smartphone manufacturers were delivering quality products, their competitors were worried but they didn't have to feel embarrassed. However, seeing an online shopping business innovating in such a nice way for customers' benefit in smartphones industry will be difficult to digest. Amazon's move will encourage people from diverse industries to step into this sector too.

  27. prabhakar_deosthali
    May 27, 2013

    I dread to see a glasses-free 3D smart phone creating all the more distraction to those Car drivers!

    Imagine something unexpected ( coming via an SMS or email …) just pooping out in 3D form in front of your car's dashboard!

    A fun can easility turn into a disaster!

    Sorry for being so negative!

  28. t.alex
    May 27, 2013

    Yes I think there is still a lot of lack in 3D content available. Probably if 3D glass-free devices could gain more attention, most of the content would be 3D advertising at first.

  29. Houngbo_Hospice
    May 27, 2013

    @prabhakar_deosthali

    “A fun can easility turn into a disaster!”

    I am less concerned about the danger it can be to distracted drivers than the actual “relevance” of 3-D content on handheld devices. I may be proved wrong, so let's ait and see!

  30. Mr. Roques
    May 27, 2013

    Well, you can't stop technology from moving forward. Luckily! 

    Regarding Amazon's strategy: its a great strategy! They used android and built from that, having a closed environment that allows them to control where users buy content from. 

    Its a luxury the HTC, etc… not even Samsung, can afford. Only Apple.

  31. ITempire
    May 27, 2013

    T.alex, you have made a valid point. It is certainly a possibility that 3D advertising is first introduced on a large scale because it is less costly and demands less effort due to the short time period. However, if that is the case and no other 3D content is available then glasses-free 3D might not a big attraction thereby Amazon might not see large number of units sold at first and by the time it does, other competitors have their own versions out too.

  32. Himanshugupta
    May 28, 2013

    I do not know the cost involved with the 3D hologram in smartphones but the technology is fully functional. I do not know what good can come out of a 3D image on smartphone. I would like to see smartphones with better touchless (eye tracking, voice response, hand gestures etc) experience before moving to 3D imaging.

  33. richbham
    May 28, 2013

    Recent article from SPIE on a new approach to glasses-free 3D for cinema: http://spie.org/x93879.xml.

  34. Mr. Roques
    May 29, 2013

    Well, a hologram has its coolness factor, but what about using a hologram in plain daylight? How about the battery drain? 

    It's a nice idea, but necessary? I'm not sure. 

  35. Susan Fourtané
    May 31, 2013

    Waqas, 

    “. . . seeing an online shopping business innovating in such a nice way for customers' benefit in smartphones industry will be difficult to digest.”  

    Indeed, it came as a surprise for many. You would have expected one of the leading manufacturers to come up with something like this. Would you get a 3D phone?

    -Susan

  36. Susan Fourtané
    May 31, 2013

    prabhakar, 

    “Imagine something unexpected ( coming via an SMS or email …) just pooping out in 3D form in front of your car's dashboard!”

    It sounds a little negative. Yet, we know well there are many irresponsible drivers out there playing with their phones while driving. 

    I don't think technology is the one to blame for car accidents and deaths due to doing something with the phone while driving. People should be responsible for their doings.

    Many times people have been adviced to not text and drive, for example. Many have never listened to this. This is one more example of adults behaving like kids: they do things knowing there can be bad consequences. 

    If ever something like your example happens, I wouldn't blame the phone, but the driver, for being irresponsible. Nothing is going to magically pop out in front of the dashboard unless the driver presses a button. 

    -Susan

  37. Susan Fourtané
    May 31, 2013

    t.alex, 

    Developers will have to create something more interesting for consumers than advertising. If not, the feature could not have a long life.

    -Susan 

  38. Susan Fourtané
    May 31, 2013

    Mr.R., 

     “having a closed environment that allows them to control where users buy content from. “  

    That's the reason why Amazon is launching this smartphone, to direct users to buying more from them. It's just one more marketing tool.

    -Susan

  39. Susan Fourtané
    May 31, 2013

    Waqas, 

    “However, if that is the case and no other 3D content is available then glasses-free 3D might not a big attraction thereby Amazon might not see large number of units sold at first “

    The whole point of this phone is to direct users to buy more from Amazon. For this, you should expect other content to attract users, not just advertising, or the project will fail. 

    -Susan

  40. Susan Fourtané
    May 31, 2013

    Himanshu, 

    “I would like to see smartphones with better touchless (eye tracking, voice response, hand gestures etc) experience before moving to 3D imaging.”  

    You can already see that in other smartphones. Siri will come out improved in the next upgrade, and you can have hand genture and eye tracking with a Galaxy S4.

    -Susan

  41. Susan Fourtané
    May 31, 2013

    Rich, 

    Thanks for the link. 🙂 

    -Susan

  42. ITempire
    May 31, 2013

    @ Susan

    I will not until there is decent quantity of interesting 3D content available on the web as having a glasses-free 3D device that has no usage of 3D viewing will not be worthy of investment as I am sure the device will also be highly priced. What about you ? Will you go for it immediately upon release ?

  43. Susan Fourtané
    May 31, 2013

    Rich K, 

    That's exactly right. 

    -Susan

  44. Susan Fourtané
    May 31, 2013

    Mr. R., 

    Long ago people around the world started to base their daily life on unnecessary things. Quite often I look around and wonder how many things of what I have possess I really need. Now many.

    Try doing the same. A hologram in a smartphone is nothing compared to all the unnecessary things we constantly buy, and forget about them soon after. 

    What is your worry about the battery? Do you think they haven't considered battery life?

    -Susan

  45. Susan Fourtané
    May 31, 2013

    Waqas, 

    Amazon is more interested in luring customers to the site through the phone. This phone will not be priced too high for that reason. The smartphone market is like boiling water at this moment. I wouldn't rush for anything. 

    -Susan

  46. ITempire
    May 31, 2013

    @ Susan

    Ok.

    Hopefully this phone is introduced at an affordable price as the price that Amazon sets will become standard for comparison when other manufacturers introduce the same product.

  47. Susan Fourtané
    June 1, 2013

    Waqas, 

    I am not sure if Amazon's price will become standard. First, you have to look at the quality of the product when it comes out. If it follows the quality line of the Kindle you can expect a very cheap phone that will break any time, malfunction, or just be disposable like the Kindle is.

    That's the reason of the Kindle's low price. If your Kindle doesn't work, you call Amazon and they ship you a new Kindle free of charge. This goes with their goal of getting people into the Website, that why they are manufacturing the devices. 

    -Susan

     

  48. ITempire
    June 2, 2013

    @ Susan

    You have a point. Let's see how Amazon prices the product considering the cost it would have incurred in introducing the glasses-free 3D technology.

  49. Susan Fourtané
    June 3, 2013

    Yes, Waqas. We are going to know quite soon. Do you have an idea to bet about the price? 

    -Susan

  50. ITempire
    June 4, 2013

    @ Susan

    Around $800 I think; I believe this seems high for a new manufacturer but the manufacturing cost of the technology will lead it to fix its price as such.

  51. t.alex
    June 4, 2013

    Susan, 

    Definitely more interesting  features have to be developed. However, in terms of contents, I think advertisement is one of the first few. 

  52. Susan Fourtané
    June 5, 2013

    Waqas, 

    $800 is not only a high price for a new manufacturer, but also higher than the high-priced smartphones in the market. I don't think it would work. Amazon tablets are not known for their quality either.

    I wouldn't risk $800 in a product that doesn't warranty high quality. It's a bad investment. 

    And let's not forget that Amazon's main goal is to lure people to its eCommerce business, a lower-priced phone will do the trick. The 3D technology is just the hook. What do you think? 

    -Susan 

  53. Susan Fourtané
    June 5, 2013

    t.alex, 

    Oh, yes, I agree. Advertisement and marketing. If you think how Augmented Reality (AR) is being used you can see that there is the same potential for 3D content. For example, Ikea has an AR app, it well could have a similar 3D app. 🙂 I haven't spoken with developers about it yet. Maybe I should. Maybe soon. 

    -Susan 

  54. t.alex
    June 10, 2013

    Susan, 

    Yes definitely for normal 3D content there is the potential as well. However I believe in advertising as the content duration is short and higher ROI. We already know how long it would take to make 3D movies. Years indeed.

  55. ITempire
    June 16, 2013

    @ Susan

    Yeah. With Kindle Fire, Amazon has set the trend of introducing lower quality (negative sense) and economical (positive sense) products.

    You are right. Amazon's one of the purpose will be to attract its users to its products by displaying 3D advertisement. However to maintain the market of its phone and imagining the competition these days, it will try to be more than just an e-commerce enterprise while introducing the phone.

  56. Anand
    August 2, 2013

    Chinese producer Hampoo has been displaying its 10.1″ glasses free 3D tablet at Computex event in Taipei. 3D solutions company DDD has licensed its TriDef 3D Mobile software for the tablets, heading for mass manufacture and an expected release in the third quarter of this year.

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