ANDOVER, MA – Fusion Trade, experts in sourcing electronic components throughout the world, announced today that it has changed its name to Fusion Worldwide. The change is part of a larger effort to more accurately reflect the independent distributor’s global footprint and focus on being the industry’s most valued sourcing leader. The rebranding initiative also includes a new corporate identity and website, www.FusionWW.com
“Over the last 10 years, Fusion Trade has experienced steady growth and successful expansion into the European and Asian markets, and has built a solid reputation within the electronics sourcing industry,” commented Peter LeSaffre, President and CEO of Fusion Worldwide. “This is a direct result of the capital and efforts we have invested in building an exceptional sourcing process and network that is unmatched. We believe that Fusion Worldwide and our new tagline, “Sourcing is our most critical component”, better reflects our leadership position and the true international nature of our business.”
Fusion is unrelenting in its pursuit of sourcing excellence and product quality, employing uncompromising vendor-qualification standards, traceability programs, state-of-the-art anti-counterfeit processes and unique warranties.
Already one of the world’s leading independent electronic component distributors, Fusion is planning an aggressive new marketing program designed to highlight the company’s acknowledged leadership in high integrity sourcing. Key elements include the new website, an aggressive, year-long online advertising campaign as well as targeted direct mail and email campaigns.