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GreenPeak Posts New ‘Small Data Versus Big Data’ White Paper

UTRECHT, Netherlands — GreenPeak Technologies, the industry leading Smart Home low-power radio communication semi-conductor company, has created a new white paper that details how Small Data, the tiny bits of information collected from billions of small sentrollers (sensors, controllers and actuators) in homes, offices, factories, cars, in all corners of the environment, will create a repository of information that will transform lives and generate entire new business sectors. Unlike Big Data, mostly generated for or from web search, advertising and marketing decisions, Small Data is collected from real life: where people are, what they are doing and how they are doing it.

“It is not just the smart home – it is becoming a smart world,” says Cees Links, CEO of GreenPeak. “Currently, with about ten internet-connected devices in each home, we are now in the Internet of People. As the web truly becomes the Internet of Things, it will be machines talking to machines – guided by human intelligence and algorithms – all living in the cloud – making our lives easier. As our homes become smarter, we can expect upwards of hundred different affordably priced sentrollers in each house that will provide actionable intelligence that help make our environments safer and more ecological, controlling power consumption, as well as monitoring our health and customizing our homes to our needs and preferences.”

“Small Data will control our businesses, homes, and even our cars and robots – all of which will define the world of tomorrow. Focusing on Small Data now could help to keep us from being overwhelmed by it later and assure we will benefit from the massive rush to the Internet of Things,” says Rob Enderle, Principal Analyst, Enderle Group. “With all of the focus on Big Data, much of which is unstructured, we’ve forgotten about the Internet of Things problem of Small Data which has far more files, uses a variety of structures, and requires just as much analysis.

http://www.greenpeak.com/company/PressReleases/PR201406SmallDataBigData.html

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