SAN FRANCISCO – LG Electronics went wide with its latest smartphone and thinks Apple and Samsung will, too. The G6 debuted at Mobile World Congress uses a 5.7-inch display with an 18:9 aspect ratio and dual wide-angle cameras.
“We tried to make the screen the biggest part of this device…we see 18:9 as an emerging format, and many movies are being published or shot in this format this year,” said Ian Hwang, product planning manager for LG’s G and V series phones, who believes the Apple iPhone 8 and Samsung Galaxy 8 will both support the 18:9 aspect ratio this year.
LG makes the new LCD display in the G6 which uses two LEDs to deliver a 500 nit brightness indoors and 650 nits outdoors. The QHD+ (2880 x 1440 pixel) display opened the door for new camera modes as well as a new look and feel for all the applications on the handset.
“We overhauled the user interface to make use of the 18:9 aspect ratio,” Hwang said.
He claimed the handset is the first phone not made by Google to use the Google Assistant, a voice-based machine-learning service that debuted in Google’s Pixel phones last year. LG’s home appliance division announced products at CES in January using the competing Amazon Alexa service.
“We will look to align our AI strategies,” said Hwang, noting the company typically takes an agnostic view of competing industry platforms.
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