Ideally, high-tech OEMs are making the kinds of gifts they'd like to receive during the holidays. With a plethora of technology gadgets hitting store shelves, there's something for everyone—but the sheer volume of choice can be overwhelming.
Earlier this season, the Consumer Electronics Association (CEA) estimated that 65% of all Americans, roughly 160 million people and more than last year, are planning to buy tech gifts this holiday season. One in three holiday shoppers (33%) want to give emerging technologies, such as smart home devices, wearable activity trackers, and drones according to the 22nd Annual CE Holiday Purchase Patterns Study .
When sales are totaled, overall spending this holiday season is expected to increase 3.4% to reach $788.5 billion, the CEA said. Further, spending on tech during the holiday season is expected to reach nearly $34.2 billion, a growth of 2.3%.
“Whether Americans want the latest upgrade of their favorite tech device or to try out the newest emerging tech on the market, it's apparent that consumer enthusiasm for tech will be substantial this holiday shopping season,” said Shawn DuBravac, CEA's chief economist and senior director of research.
The wish list of buyers includes:
- Notebook/laptop computers
- Videogame consoles
Despite these big wishes, what's wrapped up and gifted will likely be more modest. Many consumers will purchase headphones (28%) and earbuds (27%); tablets (26%); Bluetooth speakers (25%); smartphones (24%); and notebook/laptop computers (25%), the CEA.
Still don't know what to get? Don't panic yet. The folks at IDG created an infographic gift guide that lets you match the personality of your techie recipient to just the right type of technology gift.
— Hailey Lynne McKeefry, Editor in Chief, EBN