OEMs rejoice in the number of electronics gadgets and gifts that are purchased during the holidays, from smartphones and tablets to highly sophisticated appliances. Holiday travel, though, may further contribute to the bottom line for electronics OEMs.
Whether traveling to close out year-end business or visit friends and family, travelers want the benefits, from entertainment to ease of information, that electronics brings. E-readers, tablets, smartphones, and laptops top the list of must-have travel tools. Further, users are looking for smart vending machines to offer healthy food options and wearable technology that will offer a variety of benefits.
With the right design, OEMs can capture the loyalty of these on-the-go users. It's a delicate recipe though. Durability, usability, connectivity, and battery life top the list of buying considerations — and if the electronics designer can create the right combination, users are willing to pay more.
The infographic from Jabil below explores the ins and outs of this topic. Let us know in the comments section how travellers and on-the-go users are shifting the designs that your company makes.
— Hailey Lynne McKeefry, Editor in Chief, EBN