There are countless technology executives who attach themselves at the hip to the wine industry, either as connoisseurs, investors, or outright owners of wineries or vineyards.
Then there's T.J. Rodgers. The Cypress Semiconductor CEO has invested millions of his own dollars, blown holes in hillsides and stuffed rootstock into steep-sloping hills, and imported special German mechanical harvesters, all in the name of fine pinot noir.
He's also leveraged his company's embedded technology to make his vineyard and his winemaking operations more advanced and efficient. We pulled the Volt to a stop at Rodgers's home here in the Silicon Valley hills, played with his dog, and got a tutorial on how to use sensors and circuits such as PSOC to manage the most important part of winemaking, fermentation:
Part 2: Controlling fermenter temperature
This article originally appeared in EBN's sister publication Drive for Innovation .