How Embedded Electronics Elevates Winemaking

There are countless technology executives who attach themselves at the hip to the wine industry, either as connoisseurs, investors, or outright owners of wineries or vineyards.

Then there's T.J. Rodgers. The Cypress Semiconductor CEO has invested millions of his own dollars, blown holes in hillsides and stuffed rootstock into steep-sloping hills, and imported special German mechanical harvesters, all in the name of fine pinot noir.

He's also leveraged his company's embedded technology to make his vineyard and his winemaking operations more advanced and efficient. We pulled the Volt to a stop at Rodgers's home here in the Silicon Valley hills, played with his dog, and got a tutorial on how to use sensors and circuits such as PSOC to manage the most important part of winemaking, fermentation:

Part 1: 800 pounds of grapes

Part 2: Controlling fermenter temperature

This article originally appeared in EBN's sister publication Drive for Innovation .

14 comments on “How Embedded Electronics Elevates Winemaking

  1. Nemos
    December 30, 2013

    This article is amazingly good and very briefing about how the technology can suit with traditional ways of product manufacture.

  2. ahdand
    December 30, 2013

    @nemos: yes technology can do wonders for sure. That is why we do need to keep ourselves updated.  

  3. Hailey Lynne McKeefry
    December 31, 2013

    It becomes increasingly clear to me that every business is a technology business now…

  4. Nemos
    December 31, 2013


    Although sometimes I am wondering what will happen if the technology could change so rapidly and we (humans) could not conform to the rhythm.

  5. Ashu001
    December 31, 2013


    I can give you a straightforward example where something like this is happening today itself.

    In the world of Databases.

    DBAs are just unable to cope with the Speed of Attacks and Patches unleashed on them today.

    More here

  6. Ashu001
    December 31, 2013


    Anyone who tries to Dispute this Statement today needs to find themselves another Job.

    So,So True!!!

  7. Daniel
    January 2, 2014

    Brain, we had a similar product called 'E Nose' for Black tea quality analysis. The product consists of sensors and associated embedded circuits for grading the tea based on quality. So embededd system finds its own way in various factories and industries

  8. Daniel
    January 2, 2014

    “Although sometimes I am wondering what will happen if the technology could change so rapidly and we (humans) could not conform to the rhythm.”

    Nemos, out of the job market, that's all !!!

  9. Eldredge
    January 2, 2014

    Yes  – Any business that is not using technology to drive innovation needs to change their focus, or risk losing out to their competitors.

  10. t.alex
    January 4, 2014

    With embedded devices, human process can be slowly replaced by machine algorithms and the whole manufacturing chain can be easily duplicated. This is helpful to bring in good products to the mass.

  11. Hailey Lynne McKeefry
    January 7, 2014

    @Tech4People, in teh patching realm, things are further complicated by mobile devices. People are using more and more apps and platforms and they all need patches. I believe we'll be moving to automated patching for everything eventually. it'st he only thing that makes sense.

  12. Ashu001
    January 8, 2014


    While that is definitely one way of Looking at things (and one road to Consider);there is another as well.

    How about a More Secure OS?

    More here from Infoworld's Roger Grimes.

    Fascinating,Fascinating Stuff!

  13. Hailey Lynne McKeefry
    January 10, 2014

    @Tech4people, thanks for this link. I didn't know anything about Qubes, although i follow endpoint security pretty closely. Especially as the supply chain comes under fire from hackers, this may be the wave of the not-too-distant future.  That was a good read.

  14. Ashu001
    January 13, 2014


    Absolutely this is a Game-Changer for sure.

    Here's another way of looking at this Critical Issue on Protection of Endpoints.


    This approach definitely needs more work (from the System Administration point of View) but most of the Resources are already in place currently .

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