I enjoyed reading Bolaji Ojo's blog post, PAPP: Sixth-Sense Solution for the Supply Chain, and it got me thinking about premonition and what that means for the supply chain executive.
Now, I really don't believe that there are people who can see the future, but I am confident that thoughtful analysis can prepare an organization for probable future scenarios. What do I mean by probable future scenarios? I'm glad that you asked because it is core to my message and has to do with taking history, trends, and evolving current events into consideration while driving defensively.
The ability to visualize probable future scenarios has everything to do with connecting the dots, in the sense of: how many dots, or data points, does it take before a pattern emerges? That pattern can be the picture you need to see or it may point in the direction of possible future outcomes. I say possible because data is capricious and over the short term can quickly change direction.
I've heard it said that the past is a prelude and a precondition for the future and I agree with that. In the world that we experience, most events evolve in the context of a causal continuum — sometimes with almost imperceptible movement and at other times with the speed of electrons flying through an integrated circuit. We tend to miss the importance of events that unfold very slowly and to underestimate the significance of those that occur with blinding speed before our eyes.
Climate change is an example of the impact of slow change, it went unrecognized for so long because the day-to-day change in reference point for most people was indiscernible. Social media is an example of rapid change that has profoundly changed marketing, the way we access information and even relationships. It has fostered and carved out new industries that were barely imaginable just a few years ago and has impacted world events.
History, like time, is an arrow that travels in one direction. Being sensitive to history, on both the large- and small-scale, is critical to not only risk management but to all levels of executive management. What is the short and long-term history of your industry, your competitors, your products, the countries and regions where you do business? What is the history of the natural disasters that have impacted the regions where you operate? What is the geopolitical history and working relations among the nations and regions where you operate?
Trends are a subset of history in that by their very nature they have occurred in the past. However, history is what gives context to trends and allows you to calibrate your perspective taking a macro or micro interpretation of the significance of changes in trend data. Understanding trends in the context of historical perspective is essential to effective problem resolution, forecasting, and business continuity planning.
With seven billion people, it is a big world, but getting smaller daily. No one knows this better than the supply chain professional. The Internet, globalization, and ease of travel has shrunk the world and brought the effective proximity of all global events to each of our doorsteps. And that brings me to my next point — the importance of understanding the significance of current events. As I write this, my Samsung smartphone has alerted me of a breaking CNN news story — an estimated 8.0 earthquake has just been reported off the Solomon Islands in the South Pacific.
I have to know if and how an earthquake in the Solomon Islands affects my supply-chain, and I need to be sensitive to the implications of another tsunami in the Asia-Pacific region. I have to follow political issues in the countries where my supply-chain operates; be aware of the dangers associated with international hostilities and track issues as diverse as technological developments and social issues. If I'm not aware of these developments, I am missing out on important information that I need to connect the dots in my evolving supply-chain landscape.
No matter how fast you are moving your supply-chain forward, you must drive defensively. By this I mean that you should maneuver with a high degree of situational awareness, avoiding or mitigating risk whenever possible. The concept of situational awareness is very relevant for today's supply-chain leaders and provides a number of lessons that can be utilized at both the tactical and strategic level. For example, are you aware of your organizational vulnerabilities? Have you developed protection strategies — what we would refer to as risk mitigation strategies — for each environment where you operate?
Do you have a thorough understanding of the terrain before you step into it and do you have a well-thought-out exit strategy for each one of your major supply-chain engagements that provides flexibility and enables you to leverage other options? Are you developing your supply-chain foresight to avoid dangers, anticipating and planning for all possible negative outcomes? Are you maximizing technology to improve your decision making? The military has expanded this last point in what is called battlefield situational awareness, using technology to track the dynamic changes on the battlefield to maximize the effectiveness of force deployment. For the supply-chain manager, this is equivalent to the control tower technology that is revolutionizing our industry.
I will conclude by reaching back to Bolaji's post where he referenced Andy Grove, the legendary CEO of Intel, and his book title, Only the Paranoid Survive , and ask you if a little paranoia is a good thing to have with regard to supply-chain leadership.
I welcome your thoughts on this.