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Insight Into Features, Concerns, Marketing Strategy and Supply Chain Deployment of Apple Watch

On September 9, alongside with the iPhone 6 and iPhone 6 Plus, Apple took the market by surprise with the unveiling of the market's long-awaited Apple Watch, which was originally set to be released in 2015. The whole set of graphic and video introduction for Apple Watch were displayed on Apple's website, reflecting Apple's changing marketing strategy that used to hold the allure of mystery for unreleased products. This report outlines features and designs of Apple Watch with corresponding concerns; examines Apple's marketing strategy shift on other smart wearable devices and addresses its supply chain deployment.

List of Topics

  • Development of Apple's Smart Watch, touching on what it can do and how and why it was unveiled earlier than expected
  • Highlights of concerns with regards to battery life, charging convenience, measurement accuracy, and GPS-free design of Apple Watch
  • Supply chain deployment of Apple for its latest wearable device

Spanning over 16 pages, “Insight into Features, Concerns, Marketing Strategy and Supply Chain Deployment of Apple Watch” report covering the Features and Characteristics of Apple Watch, Concerns, Strategic Reasons for Unveiling Apple Watch Earlier than Expected, Supply Chain Deployment of Apple Watch, Appendix. The report covered companies are – ACON, Apple, ASE Group, Delta, F-TPK, Intel, Kinsus, LG, Nan Ya PCB, Qualcomm, Quanta, RickTek, Samsung, TXC, USI.

Source: Market Research Reports

1 comment on “Insight Into Features, Concerns, Marketing Strategy and Supply Chain Deployment of Apple Watch

  1. Hailey Lynne McKeefry
    October 21, 2014

    Read Bruce Gain's EBN blog titled Examining the iPhone 6 Supplier Hit Parade. Apple is using a lot of the same suppliers and there are some new names and faces on the list as well.

    http://www.ebnonline.com/author.asp?section_id=1162&doc_id=275145

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